Specialist Marketing & Communications

Advocate Health; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Advocate Health is seeking a skilled Social Media Manager to lead day-to-day activities across platforms, crafting engaging posts, and monitoring community interactions. You'll collaborate with clinicians and communications leaders to promote the brand and manage reputation.

The role requires a Bachelor's degree in communications or related field and typically 3 years of social media management experience, with proficiency in Adobe, CapCut, Canva, and analytics tools. Travel may be required.

Qualifications

• Bachelor's degree in communications, journalism, public relations, marketing, advertising or related field, or equivalent experience.
• Typically requires 3 years of day-to-day management of social media platforms.
• Proficient with media editing tools (Adobe, CapCut, Canva) and social media analytics platforms.

Responsibilities

• Executes and contributes to overall social media strategy through posting regularly on Advocate Health platforms.
• Creates daily posts with branded images, video content and infographics to drive engagement.
• Travels to locations to photograph evergreen and on-trend content for social media.
• Monitors pages for appropriate comments and promptly addresses community feedback.
• Supports content through social media promotion and assists in coverage during weekdays and events.
• Pulls timely social media reports and creates dashboards.
• Maintains monthly editorial calendars supporting brand goals and partnerships.

Skills

Social strategy

Content creation

Community management

Analytics & reporting

Collaboration

Education

Bachelor's degree in communications or related field

Tools

Adobe

CapCut

Canva

WordPress

Analytics tools

Job description

Major Responsibilities:

• Executes and contributes to overall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Twitter, Instagram, Pinterest, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system
• Creates daily posts and implements strategies for platforms with branded and professional images that drive goals and inspire communities to take action, including: educational and engaging video content, and infographics.
• Travels to locations to photograph evergreen and on-trend content for social media.
• Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
• Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
• Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists in primary coverage for all social platforms during weekday office hours and as needed outside of work hours in evenings and weekends.
• Executes on day-to-day reputation management strategies and monitors all social channels to ensure our consumers are being responded to in a timely manner.
• Provides support and coverage at community and partner events and serves as a live in-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with patients, families, associates and clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
• Pulls timely social media reports and creates monthly or as-needed dashboards. Responds to reviews on all social media platforms and works to resolve issues with internal stakeholders.
• Maintains monthly editorial calendars including pre-approved posts supporting brand goals, community and sports partnerships, events and other initiatives.

Licensure, Registration, and/or Certification Required:

• None Required.

Education Required:

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.

Experience Required:

• Typically requires 3 years of experience in day-to-day management of social media platforms.

Knowledge, Skills & Abilities Required:

• Proficient with media editing tools like Adobe, CapCut and Canva
• Comfortable using a phone to capture content for both photography and video
• Organized and detail oriented.
• Strong written and oral communication skills.
• Ability to operate independently in a self-directed, deadline-driven environment.
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Proficient in social media management and analytics tools, Microsoft Office products and familiarity with WordPress.
• Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership
• A flair for creating persuasive content and communicating effectively (and differently) depending on the medium and platform
• Proactive, independent and takes initiative with consistent follow through.
• Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe.
• Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making.
• Strategic thinker with ability to work in a team environment on initiatives that drive business results.
• Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity.
• Strong interpersonal communications skills with the ability to collaborate effectively with others.
• Excellent oral and written communications and relationship development skills.
• Manage timelines, ensuring efficiency and effectiveness of communication activities.

Physical Requirements and Working Conditions:

• Position requires some work on weekends and outside of normal business hours.

• Position requires some local, regional, national and market travel.

• Operates all equipment necessary to perform the job.

• Must be able to sit, stand, walk and bend throughout the workday.

• Position requires travel therefore may be exposed to weather and road Hazards.

• Protective clothing must be worn as necessary.

DISCLAIMER

All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.