Senior Social Media and Content Specialist

AdventHealth; Britton (TX); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Benefits from Day One

Paid Time Off from Day One

403-B Retirement Plan

Parental Leave

Career Development

Whole Person Well-being Resources

Mental Health Resources

Pet Benefits

Job summary

AdventHealth in Mansfield, TX is seeking a skilled Social Media Content Manager to lead digital marketing across platforms, websites, emails and DAM systems. You will design brand-aligned content, develop engagement strategies, monitor performance and train teammates on best practices.

Requirements include a Bachelor's degree in Marketing or related field, 4+ years in social media/content strategy, experience with DAM systems, and the ability to collaborate across teams in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Business, Communications, English or related field.
• 4+ years of social media and content strategy experience (required).
• Experience in health care or corporate setting (preferred).
• Proven experience with DAM systems (required).
• Strong collaboration and communication skills with leadership and teams.

Responsibilities

• Implements and manages social media and content assets across platforms and emails.
• Enforces SOPs and governance models for digital marketing content.
• Provides training and support to digital marketing team members on best practices.
• Designs brand-aligned content for various digital platforms.
• Develops strategies to increase audience engagement and conduct polls/Q&As.
• Monitors metrics and reports on engagement, reach, and content effectiveness.
• Collaborates with stakeholders to ensure content accuracy and relevance.
• Stays updated on social media trends and shares learnings with the team.

Skills

Social media strategy

Communication

Collaboration & problem-solving

Project management

Presentation skills

Content lifecycle

Content performance

Education

Bachelor's degree

Tools

Digital Asset Management (DAM) systems

Job description

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

2300 LONESTAR RD

City:

MANSFIELD

State:

Texas

Postal Code:

76063

Job Description:

Implements and manages social media and content assets across social media platforms, websites, emails, digital asset management (DAM) system and emerging platforms. Enforces standard operating procedures and governance models for digital marketing content to ensure consistency and compliance. Provides training and support to digital marketing team members and stakeholders on social media and content best practices. Designs visually appealing and brand-consistent content for various digital platforms. Creates and curates engaging content that resonates with the target audience, including posts, stories, and videos. Ensures all social media content aligns with brand identity, voice, and messaging standards. Develops strategies to increase audience engagement, including interactive posts, polls, and Q&A sessions. Monitors social media performance metrics and provides regular reports on engagement, reach, and effectiveness of content strategies. Collaborates with internal stakeholders to ensure content accuracy and relevance. Gathers feedback from the audience and adapts content strategies to improve engagement and effectiveness. Stays updated on social media trends and educates team members on trends and best practices. Communicates updates on ongoing projects and addresses concerns that could impact the digital team or priorities. Other duties as assigned.

Knowledge, Skills, and Abilities:

• Strong understanding of social media marketing strategies and best practices. [Required]
• Excellent verbal and written communication skills [Required]
• Proven ability in collaboration, problem-solving, using data to derive solutions, communications, and presentations, and operating successfully despite uncertainty or ambiguity. [Required]
• Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines. [Required]
• Excellent presentation skills and the ability to build rapport and relationships with leaders and team members. [Required]
• Ability to manage and set expectations throughout content lifecycles to ensure consistency and quality in deliverables. [Required]
• Proven ability in producing successful content and performance. [Required]

Education:

• Bachelor's [Required]

Field of Study:

• in Marketing, Business, Communications, English or related field

Work Experience:

• 2+ experience in social media and content strategy experience [Preferred]
• 4+ of experience. [Required]
• Experience working in health care or corporate setting [Preferred]
• Proven experience with digital asset management systems. [Required]

Physical Requirements: (Please click the link below to view work requirements)

• Physical Requirements - https://tinyurl.com/23km2677

Pay Range:

$62,712.00 - $116,646.40

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.