Specialist, Marketing

Pearson; Madison (WI); Remote; USD 70,000 - 90,000; Full time

Job summary

Pearson, the world’s learning company, seeks a Specialist, Marketing - Clinical Assessments to turn messaging and assets into compelling digital content across the customer journey. You will create assets for web, email, social and paid media, with light video editing and AI-assisted workflows.

Work remotely in the US, collaborate with marketing, product, sales and corporate communications, and travel occasionally for events.

Qualifications

• 4+ years of experience in digital marketing, campaign execution, content marketing or related field.
• Proven ability to create and adapt digital assets across email, web, paid media, social, and sales enablement.
• Proficient in Canva; light video editing.
• Experience using generative AI to accelerate content development or production workflows.
• Strong writing, editing and visual communication with consistent brand adherence.

Responsibilities

• Create and adapt digital campaign assets for web, paid media, email, social, sales enablement, and other channels.
• Extend messaging into new formats and channel-specific variations.
• Produce on-brand assets using Canva and approved design tools.
• Edit and repurpose video into shorter formats and social-ready cuts.
• Use approved generative AI platforms with human review to accelerate production.
• Manage timelines, reviews and launch readiness in Wrike.
• Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners.
• Apply campaign performance and stakeholder feedback to optimize content and channels.

Skills

Digital marketing

Campaign execution

Content marketing

Creative production

Canva

Video editing

Generative AI

Wrike

GA4

Looker Studio

Education

Bachelor’s degree in marketing/communications/design

Tools

Canva

Adobe Creative Cloud

Wrike

GA4

Looker Studio

Job description

Job Title - Specialist, Marketing - Clinical Assessments

Help Pearson bring priority Clinical Assessments campaigns to market faster by turning established messaging, existing assets and new ideas into polished digital content across the customer journey.

Also known in the market as: Digital Content Specialist; Content Marketing Specialist; Digital Marketing Content Specialist; Creative Marketing Specialist. About the Role

Pearson is the world’s learning company. Our Clinical Assessments portfolio supports professionals working with people across life stages and a wide range of cognitive and diagnostic needs.

As a Marketing Specialist, you will add focused digital production capacity to the Clinical Assessments marketing team. You will create and adapt channel-ready assets, repurpose existing content, complete light video editing and use approved AI tools to accelerate thoughtful, human-reviewed production.

This role suits a practical creator who can work from campaign goals, messaging and available assets, then identify engaging ways to bring them together. You will balance speed with brand quality, accessibility, accuracy and stakeholder review.

What You’ll Do

• Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels.

• Extend established messaging and agency-developed creative into new formats and channel-specific variations.

• Produce polished, on-brand assets using Canva and other approved design tools.

• Edit and repurpose video into shorter cuts, social formats and campaign-ready executions.

• Use approved generative AI platforms to support research, ideation, variation and production efficiency, with appropriate human review.

• Manage assigned timelines, dependencies, reviews and launch readiness in Wrike.

• Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners.

• Use campaign performance, stakeholder feedback and audience response to recommend and implement practical optimizations.

What We’re Looking For

• At least four years of experience in digital marketing, campaign execution, content marketing, creative production or a related field.
• Clear examples of creating and adapting digital assets across email, web, paid media, social and sales enablement channels.
• Hands-on proficiency in Canva and light video editing.
• Practical experience using generative AI to accelerate content development or production workflows.
• Strong writing, editing and visual communication skills, with consistent application of messaging and brand standards.
• Experience managing multiple fast-turn deliverables and coordinating feedback across stakeholders.
• Comfort working independently within established strategies and approval processes.
• Ability to interpret campaign reporting and use performance signals to improve content and channel execution.
• Experience with Adobe Creative Cloud, Wrike, GA4, Looker Studio, education, healthcare or government markets is helpful but not essential.
• Bachelor’s degree in marketing, communications, design or a related field, or equivalent professional experience.

Location & Working Pattern

United States, remote. Central Time is preferred, although candidates in other US time zones will be considered. Occasional travel is expected for conferences, events and content capture, approximately three to four times per year.

Salary / Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $70,000- $90,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here: Employee Benefits Guide 2026

Why Join Pearson?

Join a collaborative marketing team and help shorten the path from good campaign ideas to relevant digital experiences. You will have room to create, test and improve a broad mix of assets while supporting campaigns that help professionals and the people they serve.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world’s lifelong learning company. For us, learning isn’t just what we do. It’s who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].

Job: Marketing Job Family: GOTOMARKET Organization: Corporate Marketing & Communications Schedule: FULL_TIME Workplace Type: Remote