Remote Marketing Specialist: Digital Campaigns & Content

Pearson; Northern (KY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

Pearson is hiring a Specialist, Marketing - Clinical Assessments to turn messaging and assets into ready-to-launch digital content across key channels. The role blends creative production with data-informed optimization, using Canva, light video editing and approved AI tools.

The candidate will manage campaigns end-to-end, collaborate with marketing, product, sales and agencies, and ensure speed without compromising brand quality or accessibility.

Qualifications

• Bachelor’s degree in marketing, communications, design or related field.
• Proficiency in Canva and light video editing.
• Experience using generative AI to accelerate content workflows.
• Excellent writing, editing and visual communication across channels.

Responsibilities

• Create and adapt digital campaign assets for web, email, social and paid media.
• Extend messaging into channel-specific formats.
• Produce on-brand assets with Canva and approved tools.
• Edit and repurpose video into shorter social-friendly cuts.
• Use approved AI platforms with human-in-the-loop review.
• Manage timelines, dependencies and launch readiness in Wrike.
• Coordinate with marketing, product, sales, digital, creative and partners.
• Analyze performance data to optimize content and channels.

Skills

Digital marketing

Canva

Video editing

Generative AI

Content marketing

Campaign management

Writing & editing

Education

Bachelor’s degree in marketing, communications, design or related field

Tools

Canva

Adobe Creative Cloud

Wrike

GA4

Looker Studio

Job description

Pearson is hiring a Specialist, Marketing - Clinical Assessments to turn messaging and assets into ready-to-launch digital content across key channels. The role blends creative production with data-informed optimization, using Canva, light video editing and approved AI tools.

The candidate will manage campaigns end-to-end, collaborate with marketing, product, sales and agencies, and ensure speed without compromising brand quality or accessibility.