Advanced Specialist, Geo Marketing

Pearson; Northern (KY); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Pearson is seeking an Advanced Specialist, Geo Marketing to translate campaign strategy into coordinated activation across paid media, email, social and related digital channels from the US campaigns team.

You will own campaign plans, calendars, assets, approvals and launch readiness, then track performance and turn results into practical optimization recommendations.

Qualifications

• Bachelor’s degree in marketing, communications, business or a related field.
• Experience in marketing or campaign execution with ownership.
• Strong knowledge of integrated marketing and digital channels.
• Excellent written and verbal communication.

Responsibilities

• Support the creation and launch of integrated campaigns across digital, paid media, email and social channels.
• Translate campaign messaging and positioning into channel-ready assets and activation plans.
• Own campaign calendars, milestones, briefs, asset trackers and launch checklists.
• Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams.
• Work with creative agency partners to manage assets, feedback and timely delivery.
• Manage quality assurance, approvals, hand-offs and go-live readiness.
• Monitor live campaign performance and support monthly, quarterly and post-campaign reporting.
• Use campaign insight to recommend practical optimizations and improve future execution.

Skills

Project management

Digital channels

Stakeholder coordination

Campaign optimization

Education

Bachelor’s degree in marketing, communications, business or a related field

Job description

Job Title - Advanced Specialist, Geo Marketing

Description - Own key components of US higher education campaign execution, turning strategy and messaging into integrated activity that is ready to launch, measure and improve.

Also known in the market as: Integrated Campaign Specialist; Campaign Marketing Specialist; Marketing Campaign Manager; Demand Generation Campaign Specialist.

About the Role

Pearson is looking for an Advanced Specialist, Geo Marketing, to join its US campaigns team. You will help translate campaign strategy into coordinated activation across paid media, email, social and related digital channels, working with internal partners and an external creative agency.

This is a hands-on role for someone who enjoys ownership. You will manage campaign plans, calendars, assets, approvals and launch readiness, then track performance and turn results into practical optimization recommendations.

You will work in a fast-moving environment where priorities can shift and not every answer is available at the start. Curiosity, organisation and proactive follow-through will be central to success.

What You’ll Do

• Support the creation and launch of integrated campaigns across digital, paid media, email and social channels.
• Translate campaign messaging and positioning into channel-ready assets and activation plans.
• Own campaign calendars, milestones, briefs, asset trackers and launch checklists.
• Coordinate with campaign management, Product Marketing, Centres of Excellence and sales activation teams.
• Work with creative agency partners to manage assets, feedback and timely delivery.
• Manage quality assurance, approvals, hand-offs and go-live readiness.
• Monitor live campaign performance and support monthly, quarterly and post-campaign reporting.
• Use campaign insight to recommend practical optimizations and improve future execution.

What We’re Looking For

• Experience in marketing or campaign execution with clear evidence of personal ownership.
• Understanding of integrated marketing and digital channels, including paid media, email and social.
• Strong project management and organizational skills, with close attention to detail and deadlines.
• Confidence coordinating work across internal teams and external agency partners.
• Ability to use campaign metrics and reporting to identify insight and support optimization.
• Clear written and verbal communication, with a collaborative working style.
• A proactive and curious approach, including comfort finding answers and progressing work amid ambiguity.
• Ability to work in a fast-paced environment with shifting priorities.
• Bachelor’s degree in marketing, communications, business or a related field.
• Experience in higher education, advertising agencies, B2B marketing or the US education market is helpful but not essential.

Location & Working Pattern

United States

Remote

Salary / Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $100,000 - $120,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here: Employee Benefits Guide 2026

Applications will be accepted through September 22nd. This window may be extended depending on business needs.

Why Join Pearson?

Join a collaborative campaign team with the opportunity to own visible US higher education marketing activity from planning through performance. You will help shape how full-funnel campaigns are activated while developing broad experience across channels, agency partnership and campaign optimization.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [e-mail].

Job:

Marketing

Job Family:

GO_TO_MARKET

Organization:

Higher Education

Schedule:

FULL_TIME

Workplace Type:

Remote

Req ID:

25910