Specialist, Global Product Marketing

Ticketmaster; Texas; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

HEALTH

YOURSELF

WEALTH

FAMILY

CAREER

OTHERS

Job summary

Ticketmaster is seeking a hands-on Specialist, Global Product Marketing to own go-to-market for Front Gate and Universe—two portfolio companies serving festival organizers and event creators. You define positioning, build launch plans, and shape client storytelling with product and account teams.

You will work with Product, marketing, and sales to decide what to launch, how to position it, and how to measure success. This is a fast-paced, ownership-driven role within a global team.

Qualifications

• Hands-on role with ownership over GTM for Front Gate and Universe.
• Track record of shipping launches you led yourself.
• Ability to articulate product value across decks, emails, web and in person.

Responsibilities

• Work across Front Gate and Universe for strategic priorities and releases.
• Support go-to-market efforts to bring B2B products to market.
• Drive GTM strategies to support product adoption and market differentiation.
• Manage client communications strategy, including product emails and onboarding journeys.
• Collaborate with product, account, education, marketing and PR to plan launches.
• Define product rollout and launch plans with cross-functional teams.
• Maintain feedback loop to understand client needs and improve products.

Skills

1-3 years product marketing

B2B/B2B2C experience

Strong written and verbal comms

Job description

Job Summary:

SPECIALIST, GLOBAL PRODUCT MARKETING

Location: Florida, Texas, Tennessee, and Pennsylvania

Division: Ticketmaster

Line Manager: Sr. Director, Global Product Marketing - B2B

Contract Terms: Permanent, 40 hours per week

THE TEAM

Ticketmaster's Product Marketing group operates as the client voice internally for our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect our products & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market.

THE JOB

As Product Marketing Specialist, Festivals, you'll own go-to-market for Front Gate and Universe, two Ticketmaster portfolio companies serving festival organizers and independent event creators. You'll be the marketing owner for your product areas: you define the positioning, build the launch plans, and make the call on how we tell the story to clients.

This is a hands-on role with real ownership. You'll work directly with Product and account teams to decide what we launch, how we position it, and how we measure whether it worked. You'll know your products and your clients better than anyone outside the room, and you'll use that to shape decisions - not just execute against them.

WHAT YOU WILL BE DOING

• Work across our portfolio companies, Front Gate and Universe for strategic priorities, key releases, client communication, and internal enablement.


• Support team in building comprehensive go-to-market to bring B2B products and services to market.


• Help drive go-to-market strategies that support product adoption, market differentiation and new business growth.


• Manage ongoing client communications strategy, including product emails and onboarding journeys.


• Partner cross-functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies.


• Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies.


• Maintain feedback loop to understand client needs and help improve products.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• 1-3 years experience in product marketing or a closely related marketing role, ideally B2B or B2B2C.


• A track record of shipping launches you led yourself: you've written the positioning, built the plan, run the cross-functional team, and reported the results.


• Sharp instincts for client value - you can find the \"so what\" in a product spec and articulate it clearly across decks, email, web, and in a room.


• Exceptional written and verbal communication. You write tight, you edit well, and you're comfortable presenting to senior stakeholders.


• Proven ability to influence without authority in a matrixed organization, and to align teams that don't report to you around a shared plan.


• Comfort operating in an entrepreneurial environment where speed of decision-making and quality of execution both matter.


• Solutions-first approach to problem solving, and the judgment to know which problems are worth solving now.


• Live events, festivals, ticketing, or SaaS/platform marketing experience is a plus.

YOU (BEHAVIOURAL SKILLS)

• Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.


• Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs.


• Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.


• Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures.


• Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day.

BENEFITS & PERKS

Through our 'Taking Care of Our Own' program, we provide benefits across six key pillars:

• HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)


• YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days


• WEALTH : 401(k) program with company match, stock reimbursement program


• FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support


• CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment


• OTHERS : Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make