Specialist Global Communications

Merck; New Jersey; On-site; USD 70,000 - 95,000; Full time

Job summary

Merck, a leader in animal health, seeks a Communications Specialist to support global communications and branding for the Animal Health division. You will help manage owned media, media relations, and analytics to enhance brand presence and drive business growth.

The role requires 2–5 years in PR/communications, a bachelor’s in a related field, and proficiency with Google Analytics, WordPress, and media monitoring tools. Collaboration and strong writing are essential.

Qualifications

• Bachelor's degree in communications, public relations, marketing or a related field.
• 2-5 years of experience in public relations, communications, marketing, or related field; pharmaceutical, healthcare or science-based industry experience a plus.
• Knowledge and understanding of communications practices, tools and techniques.
• Proficient in web analytics, including reporting, platform use (i.e. Google Analytics), SEO and GEO.
• Proficient in the use of media monitoring platforms (i.e. Muck Rack), web content management systems (i.e. WordPress for Business), and AI tools and agents.
• Strong interpersonal and organizational skills with the ability to work collaboratively and with a positive and proactive attitude.
• Creative thinker with strong writing, editing, and storytelling skills.
• Ability to translate complex topics into clear, engaging, user-friendly language.

Responsibilities

• Own the editorial calendar for the Animal Health division's owned media.
• Produce content for owned media (articles, videos, infographics).
• Master CMS to publish and maintain content with proper tagging and images.
• Monitor media coverage; report trends to inform campaigns.
• Support external PR campaigns, story development, and PM tasks.
• Identify media opportunities and build targeted media lists.
• Coordinate programs across internal/external comms and social media.
• Create regular performance reports for owned and earned media.

Skills

Brand management

Content creation

Copywriting

SEO analytics

Media relations

Project management

Communication analytics

Education

Bachelor's degree in communications, public relations, marketing or related field

Tools

Google Analytics

WordPress for Business

Muck Rack

AI tools and agents

Job description

Job Description

Overview

We are seeking a Communications Specialist to support global communications and branding for our company Animal Health division. This role will be part of the Global Animal Health Communications team and will support our earned and owned media efforts that enhance our company Animal Health's market presence, drive our global brand story and support business growth.

Key Responsibilities

Owned Media

• Manage the editorial calendar for the Animal Health division's owned media channel.
• Produce content for our owned media channel, including articles, videos, infographics, etc.
• Master the web content management system to support the publishing and maintenance of content within the owned media channel to ensure proper image use and linking, and optimized tagging and messaging for search and generative engines.

Media Relations

• Build and execute a regular, comprehensive media monitoring and reporting stream that keeps the global communications team aware of actionable animal health industry news and trends, and our company Animal Health media coverage.
• Support external public relations and earned media campaigns (story development, content creation, project management, etc.).
• Identify potential media stories and pitch opportunities.
• Build and manage media lists in support of earned media campaigns.

Project Management, reporting and analytics

• Help the Global Animal Health communications team coordinate and manage programs and campaigns across internal communications, external communications, and social media.
• Create regular performance reports for owned and earned media activities that highlight the successes of work while helping us identify opportunities for continued growth and impact.

Required Qualifications

• Bachelor's degree in communications, public relations, marketing or a related field.
• 2-5 years of experience in public relations, communications, marketing, or related field; pharmaceutical, healthcare or science-based industry experience a plus.
• Knowledge and understanding of communications practices, tools and techniques.
• Proficient in web analytics, including reporting, platform use (i.e. Google Analytics), SEO and GEO.
• Proficient in the use of media monitoring platforms (i.e. Muck Rack), web content management systems (i.e. WordPress for Business), and AI tools and agents.
• Strong interpersonal and organizational skills with the ability to work collaboratively and with a positive and proactive attitude.
• Creative thinker with strong writing, editing, and storytelling skills.
• Ability to translate complex topics into clear, engaging, user-friendly language.
• Comfort working in matrixed environments and managing multiple priorities.
• Organized with attention to detail.
• Experience designing slides or creating simple visual communication assets a plus.

Required Skills

Brand Management, Brand Management, Business Communications, Communication Analytics, Communication Management, Communications Programs, Content Creation, Content Management, Copywriting, Crisis Communication Management, Digital Marketing Communications, Event Management, External Marketing, Graphic Design, Internal Communications, Journalism, List Building, Mailing List Management, Marketing Calendars, Media Communications, Media Placement, Media Relations, Multichannel Communications, Research Development, Search Engine Optimization (SEO) {+ 7 more}

US and Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws,

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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The primary location for this posting is: USA - New Jersey - Rahway