Specialist, Franchise Loyalty & CRM

C&S Wholesale Grocers; Sheboygan (WI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Piggly Wiggly is seeking a Specialist, Franchise Loyalty & CRM to drive loyalty and customer engagement for franchise owners, store leaders, and shoppers in Wisconsin and Illinois. The hybrid role is based in Sheboygan, WI, and focuses on administering campaigns, analyzing results, and delivering insights across channels.

Responsibilities include managing the loyalty program, promotions, CRM communications, and cross-functional collaboration to optimize program performance and customer value.

Qualifications

• Bachelor's degree as listed in the job requirements.
• Minimum of 3+ years of Marketing/Advertising experience.
• Experience with marketing software and tools required.
• Strong written and verbal communication skills.
• Ability to travel up to 15% as needed.
• General knowledge of marketing strategies and basic analytical skills.
• Proficient in Microsoft Office (Word and Excel).

Responsibilities

• Oversee and optimize the franchise loyalty program, including rewards, promotions, and engagement.
• Develop and manage loyalty promotions, digital coupons, and targeted offers.
• Execute customer communications via email, SMS, app push notifications.
• Analyze loyalty and promotional data; create recurring reports and dashboards.
• Maintain loyalty member and customer databases with privacy compliance.
• Support store leadership with training and performance insights.
• Collaborate with marketing, merchandising, IT, finance, and vendors.
• Identify opportunities to improve engagement and program adoption.
• Monitor industry trends and recommend new programs and technologies.

Skills

Loyalty marketing

CRM marketing

Customer segmentation

Lifecycle marketing

Digital coupon management

Marketing analytics

Email and SMS marketing

Data analysis

Presentation and training

Education

Bachelor's degree in Advertising, Communications, Business Administration or related area

Tools

Marketing software

CRM platforms

Job description

The Specialist, Franchise Loyalty & CRM serves as the primary loyalty and customer engagement resource for Piggly Wiggly franchise owners, store leaders, and shoppers across Wisconsin and Illinois. This role supports stores in building stronger customer relationships and driving loyalty program adoption through the Pig Points! rewards program. *This is a hybrid role based in Sheboygan, WI.* The Specialist, Franchise Loyalty & CRM is responsible for the administration, execution, and performance of the organization's franchise loyalty and customer relationship management (CRM) programs. This role leverages customer data, loyalty marketing, digital communications, and promotional analytics to drive customer acquisition, retention, engagement, and sales growth across franchise locations. The position serves as a key liaison between stores, vendors, and internal stakeholders to deliver consistent customer experience, optimize program performance, and provide actionable insights that support business objectives. **Key Responsibilities:** **1. Loyalty Program Management**Manage and optimize the franchise loyalty program, including promotional strategies, rewards, member engagement initiatives, program enhancements, and ongoing performance monitoring.**2. Promotions & Digital Offers**Develop, execute, and maintain loyalty promotions, digital coupons, targeted offers, and incentive programs that support merchandising, marketing, and business objectives.**3. Customer Communications & CRM**Manage customer communications across email, SMS, mobile app, push notifications, and automated lifecycle campaigns, utilizing segmentation and personalization strategies to drive engagement and retention.**4. Data Analytics & Reporting**Analyze customer, promotional, and loyalty performance data; develop recurring reports and dashboards; and provide actionable recommendations that improve program effectiveness, customer retention, and sales performance.**5. Customer Database Administration**Maintain the accuracy, integrity, and security of loyalty member and customer databases, ensuring compliance with applicable privacy regulations and company policies.**6. Store & Franchise Support**Serve as the primary loyalty and CRM resource for store leadership by supporting promotional initiatives, providing training and guidance, resolving program issues, and delivering location-specific performance insights.**7. Cross-Functional Collaboration**Partner with marketing, merchandising, operations, IT, finance, HR, ecommerce, and external vendors to ensure loyalty initiatives are effectively integrated across all customer touchpoints.**8. Customer Experience & Program Optimization**Identify opportunities to enhance customer engagement, improve loyalty program adoption, and increase member value through testing, segmentation, personalization, and continuous program improvement.**9. Industry Trends & Innovation**Monitor loyalty, CRM, retail, and digital marketing trends and recommend new programs, technologies, and best practices that strengthen customer loyalty and business performance. **Specialized Knowledge*** Loyalty and CRM marketing* Shopper marketing and customer retention strategies* Customer segmentation and lifecycle marketing* Digital coupon management* Marketing analytics and reporting* Email and SMS marketing platforms* Customer data privacy and compliance* Retail and grocery marketing operations* Microsoft Excel and business reporting tools **Specialized Skills*** Data analysis and interpretation* Advanced Excel and reporting* Campaign execution and quality assurance* Customer segmentation and targeting* Written communication and content development* Project and calendar management* Problem solving and troubleshooting* Store and stakeholder relationship management* Presentation and training skills **Here’s what you’ll need:*** Bachelor's degree in Advertising, Communications, Business Administration or related area or equivalent combination of education and experience.* Minimum of 3+ years of job experience in Marketing, Advertising, or related area.* Experience with Marketing software and tools required.* Strong written and verbal communication skills.* Ability to work collaboratively with internal associates, including management and external customers.* General knowledge of marketing strategies and basic analytical skills.* Proficient computer skills including Microsoft Office (Word and Excel) required.* Ability to travel up to 15% based upon department and customer needs.* Must have attention to detail and effective planning, organization, prioritization and project/time management skills to meet deadline driven timelines.## QualificationsBachelor's Degree - Marketing