Specialist, Digital Channels & Content

Viatris; Morgantown (WV); A distancia; USD 41.000 - 93.000; Jornada completa

Descripción de la vacante

Viatris is seeking a Digital Channels & Content Specialist to drive content across global digital platforms, including websites, intranet, and social media. You will collaborate with IT, HR, and R&D to execute strategic digital campaigns and editorial initiatives that educate, engage, and inspire stakeholders.

The role involves creating audience-first content, supporting governance and optimization, and helping to translate complex topics into accessible narratives while maintaining brand voice

Formación

• Minimum of a Bachelor's degree required; Master’s preferred.
• 1-5 years’ experience in Marketing/Communications/Digital.
• Experience with corporate digital platforms and editorial planning.

Responsabilidades

• Manage external & internal digital channels and ensure content accuracy.
• Develop editorial calendars and storytelling across owned channels.
• Support omnichannel campaigns and content distribution.
• Translate scientific and pipeline topics into clear, accessible content.

Conocimientos

Digital channel management

Content strategy

Editorial storytelling

Social media

SEO/ tagging

Analytics

Educación

Bachelor's degree

Master's degree

Herramientas

CMS

Intranet platforms

Digital signage

Descripción del empleo

Mylan Inc. Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Every day, we rise to the challenge to make a difference and here’s how the Specialist, Digital Channels & Content role will make an impact: As a key member of the Global Communications & Corporate Brand (GCCB) team, the Digital Channels Specialist will play a vital role in driving the effective and efficient use of digital platforms to deliver communications that educate, engage and inspire key stakeholders internally and externally. This role blends digital channel operations, content strategy and storytelling, supporting both the execution and evolution of enterprise-wide communications across digital platforms. The Specialist will support and optimize corporate digital ecosystems, including external websites (e.g., global Viatris.com and equivalents), internal platforms (e.g., intranet and digital signage), social media channels and emerging tools, while contributing to content ideation, editorial planning and distribution strategies that bring the Viatris story to life across owned global channels. In collaboration with Corporate Affairs, IT, HR, Commercial Development, R&D, Media Relations and Creative Services, the Specialist will support the development and execution of strategic digital campaigns and editorial initiatives for global enterprise-wide programs, pipeline milestones, key awareness days, executive communications and special projects. Acting as a content generator and storytelling partner, the Specialist will create and distribute audience-first content that communicates Viatris' mission, vision, culture, products, pipeline and operational expertise, reinforcing how the company meets the needs of patients around the world through ingenuity, resolve and decisive action.

Key responsibilities for this role include:

• INDIVIDUAL Digital Channel Management (External & Internal) Manage and maintain content across global digital platforms (corporate websites, intranet, digital signage), including authoring, publishing, tagging and GEO/SEO optimization, while ensuring accuracy, compliance with governance standards, and timely updates or removal of outdated content. Partner with IT, HR, and Corporate Affairs to support website enhancements, CMS updates, migrations, plus onboarding of new internal communication tools, serving as an implementation lead for testing, deployment and regional enablement. Serve as a key resource for global markets by developing tools, templates, training and centralized resources, while supporting the evolution of internal digital channels into more engaging platforms for employee communication and storytelling.
• Content Development & Storytelling Contribute to/develop and execute editorial storytelling and recurring content series across owned digital channels in collaboration with digital, comms, creative and aligned business teams, including employee features, leadership narratives, innovation stories and culture-driven campaigns that drive engagement and strengthen corporate brand reputation. Partner with Social Media and Creative teams to extend storytelling across channels, ensuring consistency in voice, narrative and visual identity. Collaborate cross-functionally to identify and elevate stories across the organization aligned to our business and brand objectives. Contribute to editorial calendars and content planning, aligning storytelling to business priorities, milestones and audience needs.
• SHARED Omnichannel Campaigns & Content Distribution Support the development and execution of integrated digital campaigns aligned to global initiatives, pipeline milestones, leadership communications and key awareness moments. Contribute to content distribution strategies across owned digital ecosystems while managing the full content lifecycle (from ideation and creation through publication, amplification and optimization) to ensure the right content reaches the right audiences.
• Product Pipeline & Scientific Communications Apply audience-first storytelling principles and partner with teams to help translate complex topics (e.g., pipeline updates, corporate initiatives, scientific progress) into clear, compelling and accessible content. Partner with R&D, Regulatory and Medical teams to ensure all pipeline-related communications are accurate, compliant and appropriately approved.
• Analytics, Governance & Continuous Improvement Collaborate with analytics teams to track and interpret performance metrics, and leverage insights to refine content strategy, storytelling and distribution. Participate in governance forums to support global alignment, best practices and continuous improvement across digital communications.

Minimum qualifications for this role are:

Minimum of a Bachelor's degree required. Master’s degree preferred. Specialization in Communications, Marketing or related, however, a combination of experience and/or education will be taken into consideration. 1-5 years’ experience in Marketing/Communications/Digital required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $41,000 - $93,000.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

#LI-Remote Viatris is a global healthcare company whose mission is to empower people worldwide to live healthier at every stage of life. We meet the needs of patients around the world by acting decisively with ingenuity and resolve. Whether we're developing new medicines, working to maintain a resilient supply of needed therapies, or pursuing bold innovation, we strive to deliver solutions that are effective at scale and built to endure. We're purpose-built to make an impact with a broad portfolio that spans generics, value-added medicines, established brands, and innovative medicines that address areas of significant unmet need. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai, and Hyderabad, India.