SEO Coordinator

Advance Local; United States; Remote; USD 40,000 - 55,000; Full time

Benefits offered by this job

Medical, dental and vision plans

Mental health support

Flexible spending accounts

Fertility assistance

401(k) plan

Job summary

Catalyst IQ, a digital marketing and technology leader formed by Advance Automotive brands, seeks a motivated SEO Coordinator to support strategy execution and content optimization for automotive clients. No prior SEO experience required; you’ll receive hands-on training and mentorship from senior team members.

Responsibilities include keyword research, content QA, performance monitoring, and monthly reporting using GA4, Search Console, and other tools.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience).
• 0–1 year of professional experience in SEO or digital marketing is a plus but not required.
• Strong attention to detail and a good eye for accuracy and quality.
• Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.
• Excellent analytical, problem-solving, and communication skills.
• Comfortable collaborating with clients and internal teams.
• Outstanding written and verbal communication skills.
• Organized and able to manage multiple projects and deadlines.

Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts under senior guidance.
• Assist with keyword research and search intent analysis to inform content decisions.
• Perform QA reviews on website and blog content and identify optimizations.
• Help optimize website content, landing pages, and service pages for SEO and conversions.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings and content performance.
• Learn and apply AI SEO best practices and stay current with search algorithms.
• Support tracking of rankings, organic traffic, conversions, and ROI using GA4, Google Search Console, GBP, Ahrefs, SEMrush or similar.
• Produce monthly reports highlighting SEO performance, client acquisition metrics and recommendations.
• Assist with analytics implementations and research to support the website platform and SEO efforts.

Skills

Detail-oriented

Analytical thinking

Learning agility

Written and verbal communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business/Data Analytics

Tools

GA4

Google Search Console

GBP

Ahrefs

SEMrush

Job description

Strengthening and empowering all of the communities we serve.

Remote-based position

Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower businesses to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.

We areseekinga highly motivated, detail-orientedSEO Coordinatorto join our team. This isa great opportunityfor a recent college graduate with a sharp eye for detail and a strong aptitude for learning to launch a career in SEO and digital marketing.You'llreceive hands-on training and mentorship from our experienced SEO team while supporting strategy execution, content optimization, and performance reporting for automotive clients across multiple OEM programs.

No prior SEO experience isrequired—we'llteach you what you need to know.

Key Responsibilities

• Support execution of SEO strategies focused on generating qualified leads and increasing automotive sales and service contacts, under the guidance of senior SEO team members.
• Assist with keyword research and search intent analysis to help inform content and optimization decisions.
• Perform quality assurance reviews on website and blog content, identifying optimizations and improvements for future content.
• Help optimize website content, landing pages, and service pages for both search engines and conversions.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to help identify growth opportunities.
• Learn and apply AI SEO best practices, including optimizing content for AI-powered search experiences and generative search platforms, while staying current with evolving search engine algorithms.
• Supporttracking ofkeyword rankings, organic traffic, conversions, lead generation, and ROI using tools such as Google Analytics 4 (GA4), Google Search Console,Google DataStudio(formerly Looker Studio),Google Business Profile,Ahrefs, SEMrush, or similar platforms.
• Help produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.
• Assistwith analytics implementations,questionsor research to support our website platform and SEO efforts.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (or equivalent experience). Recent graduates are encouraged to apply.
• 0–1yearsof professional experience,Internships, coursework, or personal projects related to SEO or digital marketing are aplus, butnotrequired.
• Strong attention to detail and a good eye for accuracy and quality.
• Natural curiosity and a strong aptitude for learning new tools, platforms, and concepts quickly.
• Excellent analytical, problem-solving, and communication skills.
• Comfortable collaborating with clients and internal teams.
• Outstanding communication skills, both written and verbal.
• Organized and able to manage multiple projects and deadlines effectively.

Preferred Skills

• Exposure to SEO or analytics tools (e.g., GA4, Google Search Console,GBP,Ahrefs, SEMrush) through coursework, internships, or personal projects.
• Interest in the automotive, digital marketing, or performance marketing industries.
• Familiarity with content management systems such as WordPress.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

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