Specialist, Creator Management

Influential; New York (NY); On-site; USD 61,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Influential is seeking an experienced Specialist to join our Creator Management team in New York. The role will implement day-to-day creator strategy and campaign execution for our leading beauty client, leveraging our proprietary tech to connect brands with influencers.

You will manage sourcing, negotiation, content creation, and day-to-day campaign oversight, working in a startup-like environment with a focus on skincare and performance metrics.

Qualifications

• 3+ years of experience in digital, advertising, or influencer marketing
• Experience working with talent for influencer-driven campaigns in the dermatological skincare vertical
• Comfortable in a startup environment, creating organization and processes where none may exist
• Sourcing experience beyond social; healthcare providers, dermatologists, etc.
• Strong writing skills for client-facing collateral
• Knowledge of major social platforms (IG, FB, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on trends in the social realm
• Established network of managers/agents or influencer contacts
• Understanding of brand, media, and consumer relationships
• Strong organizational skills, multitasking, detail-oriented
• Self-starter, collaborative, able to work independently and cross-functionally
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine metrics and introduce new metrics
• Support training on planning and audience reporting, research tools, and writing/presentation skills
• Liaise between Creator Management and other internal groups to meet client needs
• Identify talent and influencers to maximize ROI and hit KPIs
• Oversee talent vetting to ensure brand safety and campaign alignment
• Leverage data to position talent to clients
• Oversee influencer casting, negotiation, contracting and content management across campaigns

Skills

Digital marketing

Influencer marketing

Talent sourcing

Negotiation

Content creation

Campaign management

Data & insights

Writing

Communication

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Influential is looking for an experienced Specialist to join our Creator Management team. The Specialist will implement the day-to-day creator strategy and campaign execution for our largest client in the beauty industry. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers. Driven by a passion for all things beauty focused with an expertise in dermatological skincare, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Qualifications

• 3+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including healthcare providers, dermatologists, and more
• Strong writing skills with the ability to compose client-facing collateral
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Established network of managers/agents or Influencer contacts.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Bachelor’s degree or equivalent experience

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.