Specialist, Creative Strategy

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 65,000 - 80,000; Full time

Job summary

Influential is seeking an experienced Specialist, Creative to lead ideation and oversee production of beauty-focused campaigns. You will blend client objectives with insight-driven creativity to deliver impactful creator marketing concepts.

The role requires a passion for the beauty industry, expertise in cosmetics, haircare, and nail care, and strong storytelling and design skills. Collaboration with Strategy, Creator Management, and Analytics is essential.

Qualifications

• 3–5 years in creative strategy, marketing/advertising, or creator marketing.
• Strong slide design and deck creation capabilities.
• Strategic thinking for engaging, high-performing content across major social platforms.
• Excellent writing and communication skills; ability to write extensively.

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns aligned with client objectives.
• Determine the optimal media mix and platform allocations for maximum impact.
• Provide guidance to creative and creator teams to ensure alignment with campaign strategy.
• Craft persuasive brand stories that connect with consumers on an emotional level.
• Develop messaging and positioning communicating the brand value proposition.
• Use consumer insights and market data to inform creative decisions and refine strategies.
• Create and deliver persuasive presentations to beauty brands outlining strategic rationale.
• Collaborate with Client Solutions, Creator Management, Strategy, and Analytics to translate creative into execution.
• Stay current on industry trends, technologies, and best practices in advertising and creative strategy.

Skills

Creative strategy

Presentation skills

Writing skills

Design eye

Strong communicator

Education

Bachelor's Degree or equivalent experience

Tools

Google Slides

PowerPoint

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Overview

Influential is seeking an experienced Specialist, Creative to lead creative ideation and oversee the production of dynamic campaigns for a major client within the beauty industry. The ideal candidate will blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns. Driven by a passion for the beauty industry and a proven expertise in cosmetics, haircare, hair color, and nail care, this role will lead the creative strategy to deliver top-tier creator marketing campaigns.

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience.




• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.




• Determine the optimal media mix and social platform allocation for maximum impact.




• Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.




• Craft persuasive and compelling brand stories that connect with consumers on an emotional level.




• Develop key messaging and positioning that effectively communicates the brand's value proposition.




• Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.




• Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.




• Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.




• Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

Qualifications

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.




• A keen eye for design and experience creating visually compelling slide decks.




• Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms.




• You stay up-to-date on the latest trends and innovations in the social realm.




• Comfortable navigating the nuances of developing creative ideation and strategy for beauty brands.




• You're an insanely strong communicator with presentation skills that command attention.




• You must have strong writing skills…because you’re going to write…a lot.




• You have an eye for design/aesthetics.




• You have a bias for action and don’t wait to improve our team’s output.




• You're comfortable creating organization and processes where none may already exist.




• Bachelor’s Degree or equivalent experience.




• Startup experience is strongly preferred.




• Extremely proficient in Google Slides and PowerPoint.

Additional information

Our Publicis Groupe motto \"Viva La Différence\" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $65,000.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.