Associate Director, Integrated Strategy

Publicis Groupe; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York City is seeking an Associate Director, Integrated Strategy to architect integrated creator strategy for select professional hair care brands. You will partner with the VP Division Lead to guide creator programs, manage day-to-day execution, and tie initiatives to business KPIs through paid creator and Advocacy & Influence ecosystems.

This NYC-based role requires 6–8+ years in influencer marketing or digital strategy, hands-on platform experience, and proven

Qualifications

• 6–8+ years of experience in influencer/creator marketing or digital strategy.
• Experience managing programs involving salon professionals, educators, or beauty influencers is highly desirable.
• Minimum of 2 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.
• Hands-on experience with platforms related to Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger).
• Knowledge of Social Media Management/Listening tools (Sprinklr, Sprout, Talkwalker, Buffer).
• Experience with Analytics & Insights tools (Power BI, Tableau, Infegy, Demographics Pro).
• Proven success translating marketing objectives for luxury/prestige brands into engaging creator programs.

Responsibilities

• Serve as the main point of contact for Brand Client(s) across creator programs.
• Deliver white-glove client service and build long-term trust.
• Lead strategic A&I planning and client briefs with cross-functional teams.
• Oversee multiple workstreams and ensure collaboration.
• Translate brand priorities into creator-first strategies driving awareness and conversions.
• Develop integrated creator strategy including creator mix and content direction.
• Translate reporting into actionable insights tied to KPIs.
• Mentor and grow the next generation of strategic leaders.
• This role is NYC-based with 1–2 in-person client meetings per month at Hudson Yards.

Skills

Influencer marketing

Social strategy

Digital strategy

Team leadership

Client management

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Infegy

Demographics Pro

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

The Associate Director, Integrated Strategy serves as the architect of integrated creator strategy and client lead for select Professional Hair Care Brand Client(s). Internally, the Associate Director will partner with the VP, Division Lead to bring these strategies to life. They will be the trusted strategic advisor for the Client Brand Lead(s) in driving efficiencies and maximizing value from Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

This role is NYC-based and brings together overall brand vision, creator and campaign management, creative, data and reporting–and understands how creator/influencer marketing complements and works alongside key marketing channels in the mix, such as paid media, PR/earned, and affiliate. By tapping into your deep platform and creator expertise, along with strong account management experience and passion for finding narratives and insights in data, you’ll lead strategic A&I planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

Responsibilities

• Serve as the main point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.

• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long‑term trust.

• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.

• Oversee multiple workstreams, ensuring excellence, innovation, and cross‑functional collaboration.

• Translate brand priorities into actionable creator‑first strategies that drive awareness, engagement, and conversion.

• Develop and guide integrated creator strategy including creator mix, platform approach, content direction, and best practices.

• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.

• Provide forward‑looking, data‑informed recommendations to continuously evolve creator strategy.

• Maintain expert understanding of the creator and cultural landscapes, and beauty space.

• Partner with the SVP, Integrated Strategy and Division Lead on ensuring executional and strategic excellence for your Brand(s) and across the division, as well as proactive sharing and collaboration with peers to consistently evolve and optimize integrated creator strategy and agency thought‑leadership.

• Manage and mentor a team to grow the next generation of strategic leaders.

• This role is NYC‑based and will require in‑person meetings with Clients (at Hudson Yards) 1‑2 times per month (on average); can be flexible and will work with Division Lead on parameters and cadence.

Qualifications

• 6‑8+ years of experience in influencer/creator marketing, social strategy and/or digital strategy, Experience working with professional hair care brands and managing programs involving salon professionals, educators, or beauty influencers is highly desirable.

• Minimum of 2 years of direct‑management experience.

• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.

• Hands‑on experience with platforms as it relates to:

  • Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)

  • Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)

  • Analytics & Insights (Power BI, Tableau, Infegy, Demographics Pro, etc.)

• Proven success translating marketing objectives for luxury/prestige brands into elevated and engaging creator programs that deliver measurable business results.

• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.

• Strong organizational, analytical, and communication skills with the ability to manage multiple fast‑moving workstreams.

• You want to shape how leading beauty brands connect with culture and consumers through integrated creator marketing, and partner with data and analytics teams to transform numbers into narratives.

• A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $100,000.00 - USD $120,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/4/2026.