Specialist, Business Development & Marketing

Foley & Lardner LLP; Denver (CO); On-site; USD 60,000 - 85,000; Full time

Job summary

A leading law firm is seeking a Specialist in Business Development & Marketing to support their Innovative Technology Sector. The role involves project management, developing marketing materials, and executing campaigns to enhance the firm's visibility and client engagement. Candidates should have a Bachelor's Degree and at least three years of marketing experience, ideally within a professional services environment. Strong communication and organizational skills are essential for success in this position.

Qualifications

• Minimum of three years of marketing experience in a professional services organization.
• Understanding of the legal industry and/or technology sector is desired.
• Ability to prioritize, multi-task, and see projects through to completion.

Responsibilities

• Develop and maintain customized pitches, presentations, and marketing materials.
• Execute integrated profile-raising campaigns through various events.
• Conduct research and competitive analysis to identify opportunities.

Skills

Project Management

Communication

Interpersonal Skills

Organizational Skills

Time Management

Education

Bachelor’s Degree

Degree in Marketing or Business

Tools

CRM Software

Job description

Specialist, Business Development & Marketing

Join to apply for the Specialist, Business Development & Marketing role at Foley & Lardner LLP.

Overview

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It’s a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.

Foley is seeking a Business Development & Marketing (BD&M) Specialist to join our team! The right candidate will have strong project management skills to assist the Innovative Technology Sector in managing and executing projects, programs, activities, and processes that support the sector’s business development and marketing strategy. This position will work closely with the Senior BD&M Manager – Innovative Technology to stay informed on emerging legal and market trends in technology and help position the firm for increased revenue and profile-raising opportunities.

Responsibilities

• Develop and maintain customized pitches/RFPs, presentations, and marketing materials.
• Help execute integrated profile-raising campaigns through conferences, seminars, webinars, client entertainment, and other events, including coordinating logistics, invitations, website development, digital and social media, client-facing material production, response tracking, and follow-up communications.
• Create and distribute thought leadership materials, such as client alerts and industry outlooks, via mass mailings, digital media postings, and internal newsletters and alerts.
• Update the firm's CRM database, including data entry, external mailings, and report generation.
• Identify key sector memberships, sponsorships, and events that provide new sources for profile raising and lead generation. Assist lead attorneys in maximizing benefits.
• Track ROI of business development and marketing activities.
• Write submissions to award programs and directories aligned with the Innovative Technology Sector.
• Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase visibility.
• Lead and support focus areas within the sector.

Qualifications

• Bachelor’s Degree required; degree in marketing, business, or related field preferred.
• Minimum of three (3) years of marketing experience, preferably in a complex, consultative professional services organization.
• Understanding of the legal industry and/or technology sector is desired.
• Excellent oral and written communication skills.
• Strong interpersonal skills with the ability to work independently or collaboratively.
• Strong organizational and time-management skills with high attention to detail.
• Ability to prioritize, multi-task, and see projects through to completion.