Special Events Specialist

Seneca Gaming Corporation; City of Niagara Falls (NY); On-site; USD 42,000 - 56,000; Full time

Job summary

Seneca Gaming Corporation is seeking a Special Events Specialist to help create, manage, and execute casino-related events from planning through post-analysis. The role supports branding, event marketing strategies, and cross‑department coordination within Seneca Resorts & Casinos’ policies.

You will assist with scheduling, vendor relations, event profitability, and post-event reporting while ensuring high-quality guest experiences. Strong communication and organizational skills are essential.

Qualifications

• Must have 3+ years’ experience in event planning, casino player events preferred.
• BS or BA in Marketing or Communications and/or equivalent experience preferred.

Responsibilities

• Assist in developing strategic special events with property teams to increase brand awareness and revenue.
• Coordinate setup and execution of events, including promotions, tournaments, and giveaways.
• Maintain records of scheduling, tasks, attendance, and payroll for Special Events.
• Provide input for promotions and attend meetings; report on post-event analytics.

Skills

Communication skills

Negotiation

Budgeting

Organizational skills

Project management

Education

BS or BA in Marketing or Communications

Tools

ACSC system

Bally BI (GUI)

Job description

Great teams make the #Best8Hours of your day. At Seneca Resorts & Casinos, we work hard, celebrate often, and build a culture people actually want to be part of.

The Special Events Specialist is responsible for assisting with the creation, management, direction, and facilitation of special events. Assist in the initial planning stages through the completion of the event, along with post event analysis. Assisting with event branding and developing event marketing strategies. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

Essential Functions And Responsibilities

• Assisting in developing strategic special events with the property teams, to increase brand awareness and exposure, drive revenue, and increase guest loyalty.
• Assist with the property teams through frequent communication on all event activities, Including updates, timelines and any verbal communications.
• Work promotional events and meetings when called upon to do so.
• Responsible for maintaining records of scheduling, evaluations, daily job tasks, attendance records and payroll for Special Events.
• Provide input for future promotions and attend all necessary meetings.
• Coordinate setup and execution of all parties and giveaways, including slot/table tournaments, gift giveaways, scratch-offs, car giveaways, etc.
• Assist in setup and testing of new promotional software and willing to train others.
• Supervise Special Events when Corporate Special Events Manager is unavailable.
• Provide research and ideas on new and exciting event opportunities, based on strategy, demographics and event & marketing analysis.
• Assist with all aspects of on-the-day management, pre/post event planning and execution. Provide for each event, overviews & briefs and event recaps. Reporting on pre/post analytical numbers for each event. Create and maintain various program reports as needed.
• Assist with all logistical relationships with event vendors. Interface with outside vendors to develop, design and produce all casino events and outside functions.
• Review events based on response, customer comments, and incremental income.
• Use ACSC Computer System to review patron eligibility, patron status, and promotion outcomes.
• Assist in creation and assembly of memos, SGA submissions for upcoming events information sheets, ProFormas, database requests and check requests.
• Create and submit requests to the advertising department to ensure the proper advertising materials are created, printed, personalized and mailed in a timely and cost efficient manner.
• SWS Data entry for Purchase Requisitions and BPO entries.
• Strong communication on event logistics and internal planning with other departments. Schedule and coordinate on-property meetings with all departments to review such events.
• Maintain budgets, ProFormas, and costs for all events.
• Inform and provide the Seneca Gaming Authority with all of the documents necessary regarding the production and implementation of an event or promotion.
• Responsible for inputting data in-group tracking reports for various events, promotion, or direct mail analysis.
• Assist in organization of floor-themed events and promotions.
• Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy. Understand and comply with all information security policies and procedures at all times.
• Promote positive public & guest relations in all communications and during events. Providing exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times.
• Maintain a professional work environment with team members, supervisors, managers and corporate teams.
• Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
• Must complete all required SGC Training programs within nine (9) months from commencement of employment.
• Attend all necessary meetings.
• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.

Qualification/Requirements

Education/Experience:

• Must be 18 years of age or older upon employment.
• 3+ years’ experience in event planning, casino player events preferred.
• BS or BA in Marketing or Communications and/or equivalent experience preferred.
• Previous customer service experience required.
• Must have proven communication, negotiation, financial accounting and budgeting skills.
• Must possess strong technical, computer, organizational, and project management skills.
• Must have experience interacting with ACSC or other casino/property management system, which includes a strong knowledge of player ratings, promotional setup/issuance/redemption, Player contact information screen and other marketing related information.
• Experience with Bally BI (GUI) or other casino-related Business Intelligence and Campaign Management solution.
• Scheduling flexibility and dependability required.

Language Skills And Reasoning Ability

• Strong planning and organizational skills with a sense of priority and attention to detail.
• Ability to react effectively to change of business demands.
• Exceptional attention to detail.
• Ability to manage multiple concurrent deadlines.
• Comfortable in making autonomous decisions in a timely manner.
• Must possess excellent communication and delegation skills.
• Ability to write routine correspondence and to speak effectively to the public, employees and guests.
• Must have the ability to effectively manage and interact positively with guests and employees.Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Physical Requirements And Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately loud. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

• Must be able to stand, walk, and move through all areas of the casino.
• Must have excellent aural abilities.
• Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees, and members of the business community in all situations.

Salary Starting Rate

$49,069.41

Compensation Is Negotiable Based On Experience And Education.

Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.