Sovren

Prod Test; California City (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

WillHire, Inc. is seeking a senior strategy leader to guide brand, marketing, and creative initiatives across products and campaigns. You will steer leadership discussions, shape strategic narratives, and partner with creative teams to elevate work for diverse markets and audiences.

The role emphasizes data-driven insights, storytelling, and strong collaboration with Marcom and product marketing to drive breakthrough campaigns and category leadership.

Qualifications

• 10+ years of strategy experience in Marketing/Brand/Advertising/Creative Communications.
• Ability to seek out and synthesize complex business and consumer data to identify trends and brand positioning opportunities.
• Fluency, passion, and/or proven achievement in Sports IP or sports businesses related to entertainment or advertising.
• You can radically simplify information.
• As a part of our strategy team, you bring deep understanding and extensive experience with marketing strategy, experience design, design research, or brand communications.
• You have a track record of leading strategic conversations with a wide range of people in different disciplines and at different levels.
• You possess deep expertise in partnering with and building productive relationships with creative people across multiple fields.
• You are skilled in business and brand strategy, insights and research, and media and communications planning.
• You can knit together disparate sources of information into a strong strategic narrative.
• You have extraordinary writing, visual storytelling, and presentation skills.

Responsibilities

• Lead development of project and creative briefs for launches or new initiatives.
• Act as strategy client for MAL and other agency partners, guiding briefs and brief development.
• Guide the team’s development of points of view and presentations on cultural, bold, or category topics.
• Propose and lead insight development for your area of focus, including primary research projects.
• Partner with Product Marketing to understand the business and find opportunities for growth.
• Serve as global lead and resource for products/initiatives across markets to align GEO strategy behind a single vision.

Skills

Strategy experience

Data synthesis

Sports IP / sports business

Radical simplification

Marketing strategy

Strategic leadership

Creative collaboration

Brand communications

Insights & research

Media & communications planning

Storytelling & presentation

Job description

• We partner with Brand and Creative Directors to form a leadership team guiding all work related to the products and initiatives, including annual strategic planning.
• We provide strategic leadership during creative development and reviews, helping to shape the impact of the work and pushing it to be more provocative.
• We develop, maintain, and evangelize strategic platforms and other points of view for your products and initiatives, eliciting input from partners in Marcom and other organizations.
• Lead development of project and creative briefs for use with internal creative teams as launches or new initiatives arise.
• Act as strategy client for our agency, Media Arts Lab (MAL), and other agency partners, providing clear project briefs and guiding development of creative briefs.
• Guide your team’s development of points of view and presentations on relevant cultural, bold, or
  category topics of interest and opportunity.
• We propose and lead insight development for your area of focus, including primary research projects.
• We partner with Product Marketing to understand the business and find opportunities to push it into new and interesting places.
• Act as the global lead and a resource for your products or initiatives as it relates to work developed for other markets, helping to align GEO strategy partners behind a singular vision.

Key Qualifications

• 10+ years of strategy experience in Marketing / Brand / Advertising / Creative Communications.
• Ability to seek out and synthesize complex business and consumer data, to identify trends and unique brand positioning opportunities for our business and products.
• Fluency, passion, and/or proven achievement in Sports IP or sports businesses, as it relates to entertainment or advertising.
• You can radically simplify information.
• As a part of our strategy team, you bring deep understanding and extensive experience with marketing strategy, experience design, design research, or brand communications.
• You have a track record of leading strategic conversations with a wide range of people in different disciplines and at different levels.
• You possess deep expertise in partnering with and building real, productive relationships with creative people who span many fields, including advertising, video, interactive, print, retail, and so on.
• You are skilled in the following core areas: business and brand strategy, insights and research, and media and communications planning.
• You can knit together disparate sources of information into a strong strategic narrative.
• You have extraordinary writing, visual storytelling, and presentation skills.