Solutions Architect (AdTech/MarTech)

Overline; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

A leading digital marketing consultancy seeks a senior consultant specializing in Technology & Data. The role involves collaborating with clients on optimizing martech stacks and enhancing campaign efficiencies while leading effective project management. Ideal candidates will bring extensive experience in digital marketing and strong analytical skills.

Qualifications

• Minimum of 5 years of experience in digital marketing or transformations.
• Experience with CRM systems and marketing automation tools.
• Strong analytical skills and ability to manage projects effectively.

Responsibilities

• Deliver gap analyses, recommend tools, and enhance martech stacks.
• Create presentations and models illustrating recommendations.
• Engage clients in solution-focused discussions translating business goals.

Skills

Prioritization

Innovative Thinking

Analytical Skills

Tools

Salesforce

Adobe

Job description

Overline is a leading digital marketing consultancy specialising in providing comprehensive marketing solutions to major advertisers worldwide. We are dedicated to making marketing a more effective growth engine. Our team consists of industry experts and consultants with backgrounds in brand management, agency work, technology, and publishing. We advise CMOs, senior marketers, and their teams on strategies aligned with their brand and business visions.

We are targeting individuals residing in Colombia, Brazil, Mexico, the United Kingdom, and South Africa for this position

As a senior consultant in the Technology & Data practice, you will collaborate with blue-chip clients to assess, audit, and enhance their martech stacks, audience targeting, measurement methodologies, and campaign efficiencies. Your responsibilities include delivering gap analyses, recommending tools and vendors, designing future state architectures, optimizing tactics, and providing thought leadership. You will work closely with marketing, data engineering, analytics, and compliance stakeholders to define strategies, gather requirements, develop skills, and build solutions across projects.

Role Responsibilities:

1. Understand and prioritize client needs related to customer data, MarTech, AdTech, digital marketing, and media analytics, demonstrating strong knowledge of product solutions and use case applications.
2. Create compelling presentations, architectures, and models to illustrate recommendations independently.
3. Show high expertise in your domain and a solid understanding of the broader marketing ecosystem.
4. Engage clients with advanced, solution-focused discussions to translate business goals into data, technology, and analytics specifications.
5. Apply knowledge of customer data collection and utilization, including tag management, privacy, consent, and identity resolution.
6. Maintain effective communication with clients, providing updates, managing expectations, and proactively resolving issues.
7. Manage projects effectively to meet goals while ensuring stakeholder satisfaction and demonstrating leadership and client relationship skills.
8. Continue professional development through targeted learning and sharing knowledge with team members.

Experience:

• Minimum of 5 years of professional experience with activities such as executing or leading digital marketing programs or transformations for agencies, consultancies, internet companies, or client marketing teams.
• Developing customer experience strategies, roadmaps, and negotiating tradeoffs.
• Collaborating cross-functionally with marketing, media, engineering, design, product, and analytics teams.
• Building campaigns in CRM systems and marketing automation tools like Salesforce, Adobe, or similar.
• Utilizing first- and third-party data for segmentation, targeting, personalization, and attribution.
• Managing audiences in DSPs (e.g., TradeDesk, DV360), CDPs (e.g., Segment, Amperity), and Clean Rooms (e.g., Google Ads Data Hub, SafeHaven).
• Developing audience profiles with data partners like TransUnion, LiveRamp, etc.
• Estimating budgets and resources for new adtech and martech tools.

Skills:

• Strong ability to prioritize and align with team members, stakeholders, and ensure high-value delivery.
• Innovative thinking to anticipate customer needs.
• Bias for action; creating urgency in a fast-paced environment.
• Comfort with incomplete information and modeling with limited data.
• Adaptability to project shifts and contributing innovative solutions.
• Excellent analytical skills to assess vendor capabilities, KPIs, and business outcomes.

At Overline, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and respected. We believe this diversity drives growth and benefits our clients and communities.