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TikTok Inc. in the United States is seeking a backend engineer to join the Brand Innovation team, focusing on Premium Reach and Brand Search.
You will own delivery systems from pacing to delivery quality, partnering with Product, Strategy, and cross-functional teams to turn opportunities into scalable product capabilities. You will build, ship, and iterate, using data and experiments to diagnose issues and drive measurable business impact.
Team Overview
TikTok's immersive content ecosystem and global scale create unique opportunities for brands to reach users in ways that feel native, relevant, and effective. Our team focuses on building the next generation of Brand Innovation products across Premium Reach and Brand Search areas.
We own critical parts of the end-to-end delivery stack behind these products, from traffic allocation and auction strategy to pacing, bidding, ranking, experimentation, and delivery quality. We work closely with Product, Strategy, Data Science, and cross-functional engineering teams to turn ambiguous business opportunities into scalable product capabilities.
This role is not limited to execution. We are looking for engineers who can drive product development end-to-end: identify the right problems, shape technical and product direction, design robust delivery mechanisms, and ship solutions that unlock measurable business impact.
This is a high-impact opportunity to shape how some of TikTok's most strategic brand ads products are delivered and scaled. You will work on real marketplace and systems problems at global scale, influence both product and technical direction, and help define the next generation of delivery capabilities for contextual, search, and content-driven advertising.
If you are excited by auction dynamics, pacing systems, bidding strategy, and end-to-end product ownership, we would love to talk to you.
The base salary range for this position in the selected city is $162000 - $387600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.