Social Strategy Lead — AI-Powered Growth & Engagement

OLIVER; United States; Remote; USD 40,000 - 56,000; Full time

Job summary

OLIVER, part of The Brandtech Group, seeks a Social Executive to manage day-to-day social media for a major client. You will maintain content calendars, manage brand accounts, and collaborate with agencies to deliver high-quality content.

You’ll track performance, define KPIs, and refine strategy based on data while balancing creative thinking with analytical rigor. This role sits at the intersection of strategy, content, and community.

Qualifications

• Experience developing social media strategies that build brand awareness and engagement.
• Strong working knowledge of major platforms and best practices.
• Proven ability to manage agencies and creators to deliver content on time and on brief.
• Analytical approach to interpreting performance data and turning insights into actions.
• Well-organised with the ability to manage multiple projects and deadlines.
• Stakeholder management across cross-functional teams and external partners.
• Experience raising purchase orders and supporting production budgets.
• Proficiency with Gen AI tools to enhance output quality.
• Ability to develop personal AI workflows for content planning and reporting.

Responsibilities

• Strategy and Planning: Develop and execute a social media strategy to grow Client’s online presence across key platforms.
• Maintain a rolling social calendar and support wider content plans with the Brand and Content Manager.
• Collaborate with the Media Manager to align social with paid media.
• Develop social guidelines covering channels, formats, and tone of voice.
• Share knowledge through training sessions and trend spotting.
• Stay informed on digital marketing and social media innovations.

Skills

Social strategy

Analytics

Agency management

Content planning

Gen AI tools

AI workflows

Job description

OLIVER, part of The Brandtech Group, seeks a Social Executive to manage day-to-day social media for a major client. You will maintain content calendars, manage brand accounts, and collaborate with agencies to deliver high-quality content.

You’ll track performance, define KPIs, and refine strategy based on data while balancing creative thinking with analytical rigor. This role sits at the intersection of strategy, content, and community.