Social Publishing and Platforms Lead

NBA; Secaucus (NJ); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life/AD&D insurance

Disability insurance

Fertility assistance

Wellbeing allowance

Educational assistance

Mental health coaching

HSA / FSA accounts

401(k) retirement plan

Paid time off

Job summary

NBA is seeking a Director of Social Publishing & Platforms in Secaucus, NJ, to lead platform strategy, publishing, audience engagement, and content optimization across the league’s social, digital, and emerging platforms. The role requires 8+ years in publishing and strong leadership, with a focus on scalable processes, AI-enabled workflows, and cross-functional collaboration.

A remote option of one day per week is available, with a hybrid work setup and opportunities to impact global content

Qualifications

• Extensive experience leading publishing, social media strategy, and platform management for a sports league or media brand.
• Deep knowledge of social platforms, algorithms, and content optimization.
• Ability to lead cross-functional teams and develop scalable publishing processes.
• Bachelor’s degree in Communications, Media, Marketing, or related field.

Responsibilities

• Lead the NBA’s Social Publishing & Platforms function and drive platform strategy.
• Oversee day-to-day publishing across social, digital, and emerging platforms.
• Develop publishing standards, playbooks, and optimization practices.
• Collaborate with Content Planning, Game Night Publishing, Content Creation, Vertical Content Strategy, and more.

Skills

Publishing leadership

Social media strategy

Platform management

Team leadership

Analytics & reporting

Education

Bachelor’s Degree in Communications, Media, Marketing, or related field

Tools

Analytics tools

SEO tools

Job description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week._________________Position Summary:The Director, Social Publishing & Platforms leads the NBA’s Channel Programming function, overseeing platform strategy and publishing, audience engagement, and content optimization across the league’s social, digital, and emerging platforms. This role is responsible for establishing publishing standards, platform-specific strategies, and audience engagement practices that drive performance, consistency, and growth across the NBA’s global content ecosystem.The ideal candidate possesses deep expertise across social media, digital publishing, audience behavior, and platform innovation. They understand how content should be packaged, distributed, optimized , and amplified across platforms to maximize reach, engagement, tune-in, and business impact. This individual combines strong editorial instincts, operational leadership, and platform expertise to lead publishing teams, shape platform strategy, and drive best-in-class content distribution across the NBA’s channels.Major Responsibilities:Lead the NBA’s Social Publishing & Platforms function, overseeing platform strategy and publishing , audience engagement, and day-to-day channel performance across social, digital, and emerging platforms.Oversees day-to-day publishing processes across NBA platforms and serves as the primary publishing leader outside of live game windows and tentpole event coverage.Establish platform-specific publishing, distribution, optimization, and audience growth strategies across social and digital platforms.Manage and develop platform leads, publishers, and channel programming resources, fostering a culture of collaboration, innovation, accountability, and continuous improvement.Develop and maintain publishing standards, platform playbooks, copywriting guidelines, moderation frameworks, and operational best practices that ensure consistency across channels.Partner closely with Content Planning & Promotion, Game Night Publishing, Content Creation, Vertical Content Strategy, and more .Oversee platform-specific publishing calendars, channel programming workflows, content packaging strategies, SEO best practices, community management initiatives, and platform optimization efforts.Evaluate platform performance, audience trends, and emerging industry developments to identify opportunities for innovation, experimentation, and audience growth.Drive adoption of new platform features, publishing technologies, automation tools, and AI-enabled workflows that improve efficiency and content performance.Collaborate with platform partners and internal stakeholders to identify strategic opportunities that strengthen the NBA’s presence across existing and emerging channels.Establish performance benchmarks, reporting frameworks, and success metrics to measure publishing effectiveness, audience growth, engagement, and platform health.Required Skills/Knowledge:8+ years of experience leading publishing, social media strategy, digital content distribution, or platform management for a sports league, media company, publisher, entertainment brand, or technology platform.Expert-level understanding of social media platforms, digital publishing ecosystems, audience engagement, platform algorithms, and content optimization strategies.Proven experience managing large-scale publishing operations and leading teams responsible for content distribution across multiple platforms.Deep knowledge of the NBA, including players, teams, storylines, statistics, standings, league history, and fan culture.Strong understanding of audience growth strategies, community management, SEO, content packaging, and performance optimization.Experience leveraging audience insights, analytics, and performance reporting to inform platform strategy and business decisions.Proven ability to develop operational workflows, publishing standards, and scalable processes in fast-paced environments.Strong leadership, communication, and stakeholder management skills with experience collaborating across content, product, marketing, partnerships, and executive teams.Understanding of AI-powered publishing workflows, automation tools, and emerging technologies that improve content operations and audience engagement.Ability to manage multiple priorities and teams simultaneously while maintaining a high standard of execution.Willingness to work a flexible schedule, including nights, weekends, and major NBA events aligned with the league calendar.Education:Bachelor’s Degree in Communications , Media, Marketing, or related field preferredSalary Range:$120,000 - $150,000Job Posting Title:DirectorEmployees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.About the NBAThe National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.