Social Product Lead

Gate; United States; Remote; USD 140,000 - 230,000; Full time

Job summary

Gate, a remote-first digital asset platform, is seeking a strategic leader to guide social product strategy, positioning, and phased goals across mainstream trading users and Web3 contexts. You will drive development from insight to launch, covering communities, live streaming, and content distribution, while building strong cross-functional collaboration and ensuring safety and compliance.

The role requires leading small product teams, distilling directions from feedback and market trends, and

Qualifications

• Proven experience leading social, community, content distribution, or growth products from strategy to measurable results.
• Deep understanding of how trading users build judgment, track signals, consume content, and interact to convert trust into action.
• Ability to distill clear product directions from user feedback, market changes, competitor moves, and data patterns.
• Experience leading small product teams and establishing collaboration rules.
• Ability to incorporate content safety, privacy, and compliance into product decision-making.

Responsibilities

• Formulate social product strategy, positioning, phased goals, and product matrices covering mainstream asset trading users and Web3 scenarios
• Drive product development from insight and design to launch and iteration, covering text/image communities, user relationships, group interactions, content distribution, live streaming, and social trading
• Establish metric systems including social penetration, DAU, retention, content consumption time, creator activity, and trading conversion
• Identify real needs through user research, competitor analysis, and behavioral data to drive product decisions for engagement and trust
• Build product team goals, rhythms, and cross-departmental collaboration mechanisms connecting growth, operations, content, KOLs, compliance, security, and R&D
• Integrate content safety, privacy protection, data security, and industry compliance into the product design phase

Skills

Social product leadership

Growth product leadership

Data-informed decisions

Team leadership

Content safety & compliance

Job description

About the Company

We are one of the earliest and largest digital asset platforms in the world, serving tens of millions of users globally. As one of the top-ranked exchanges, we provide a full suite of trading and wealth management products covering thousands of digital assets. We operate with a remote-first, highly autonomous culture, building the financial infrastructure for the next generation of the internet.

Responsibilities

• Formulate social product strategy, positioning, phased goals, and product matrices covering mainstream asset trading users and Web3 scenarios
• Drive product development from insight and design to launch and iteration, covering text/image communities, user relationships, group interactions, content distribution, live streaming, and social trading
• Establish metric systems including social penetration, DAU, retention, content consumption time, creator activity, and trading conversion
• Identify real needs through user research, competitor analysis, and behavioral data to drive product decisions for engagement and trust
• Build product team goals, rhythms, and cross-departmental collaboration mechanisms connecting growth, operations, content, KOLs, compliance, security, and R&D
• Integrate content safety, privacy protection, data security, and industry compliance into the product design phase

Requirements

• Proven experience leading social, community, content distribution, or growth products from strategy to measurable results
• Deep understanding of how trading users build judgment, track signals, consume content, and interact to convert trust into action
• Ability to distill clear product directions from user feedback, market changes, competitor moves, and data patterns
• Experience leading small product teams and establishing collaboration rules
• Ability to incorporate content safety, privacy, and compliance into product decision-making

Preferred Qualifications

• Experience in fintech communities, brokerage apps, trading platforms, crypto exchanges, Web3 ecosystems, or social trading products
• Familiarity with content recommendation algorithms, creator ecosystems, community mechanisms, group interactions, or live streaming content