Social Product Designer — AI Prototyping & Connections

TikTok Inc.; San Jose (CA); On-site; USD 76,000 - 151,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) with company match

Paid parental leave

Short-term & long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Inc. is seeking a UX Design lead to own TikTok's social product design across core scenarios and drive authentic interaction among users.

You will translate user needs into product directions and work with PMs and engineers to launch validated experiences. This role emphasizes prototyping with AI coding tools to surface optimization opportunities, maintaining a high aesthetic bar, and solving complex problems with simple design.

Qualifications

• Hands-on practice turning ideas into interactive demos.
• Strong product and data sense with attention to experience detail.
• Identify and define problems in complex contexts and drive launches.
• Excellent communication and cross-team collaboration in fast-changing environments.
• Ability to curate AI-generated output to elevate experiences.

Responsibilities

• Lead TikTok's social product design - Own design across core social scenarios (friend interactions and sharing, Story, DMs) and explore new ways to spark authentic connection and interaction between users
• Translate user needs into product direction - Build deep business understanding. Use product thinking and data to surface real user needs, propose product directions and design ideas, and drive them through to launch and validation
• Prototype with AI coding tools - Use AI coding tools fluently to surface optimization opportunities and rapidly turn ideas into interactive demos, shortening the path from idea to validation
• Bring strong product taste and social instinct - Maintain a high aesthetic bar. Actively use a range of social products across markets and stay current on social interaction patterns and cultural trends
• Solve complex problems simply, ship together - In complex business contexts, use the simplest design approach to solve the core problem. Partner closely with product managers and engineers, staying effective in cross‑functional coordination to ship high-quality product experiences

Skills

AI coding tools

Product thinking

User experience

Design critique

Cross-functional collaboration

Job description

TikTok Inc. is seeking a UX Design lead to own TikTok's social product design across core scenarios and drive authentic interaction among users.

You will translate user needs into product directions and work with PMs and engineers to launch validated experiences. This role emphasizes prototyping with AI coding tools to surface optimization opportunities, maintaining a high aesthetic bar, and solving complex problems with simple design.