Social Producer, Sports

Simclair Inc; New York (NY); On-site; USD 68,000 - 80,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental and vision plans

Flexible spending accounts

Sick leave

Vacation time

Parental leave

Employee stock purchase plan

Job summary

Sinclair, Inc. seeks a passionate Social Producer, Sports to lead the social presence of our podcasts. You will conceive, produce, and distribute engaging content while aligning with long-term brand and channel growth strategies across marketing and sales teams.

You’ll work with internal producers, editors, and high-profile talent to push engaging sports storytelling, optimize performance, and drive audience growth across social platforms and channels.

Qualifications

• 5+ years of digital/social content creation, production, design, and strategy in sports or entertainment.
• Strong understanding of social platforms, algorithms, and audience-building strategies.
• Proficiency in photo and video editing using Adobe Creative Suite.
• Experience leading content from concept to execution with talent and teams.
• Ability to work nights, weekends, and holidays as sports timelines demand.

Responsibilities

• Ideate, develop, and deliver social editorial content per podcast brand.
• Leverage talent voice to drive online conversations and engagement.
• Create and distribute show content highlights across all handles.
• Design and distribute visuals to support channel initiatives.
• Execute organic growth strategies and partnerships to expand reach.
• Drive community management and brand voice alignment across channels.
• Optimize content for searchability with SEO best practices.
• Plan content around heat moments and major sports stories.

Skills

Social platforms understanding

Video editing

Content strategy

Sports knowledge

Audience growth

Project management

Communication

Talent collaboration

Analytics & insights

Tools

Adobe Creative Suite

Job description

We are looking for a passionate and experienced Social Producer, Sports to lead the social presence and growth of our podcasts. This role will ideate, produce, and distribute engaging digital content, while supporting the long-term brand and channel growth strategies. The ideal candidate has a strong understanding of social platforms, their algorithms, and audience behaviors—with the ability to turn talent voices and sports headlines into social engagement. They will work with internal producers, editors, high-profile talent, and stakeholders across marketing and sales to support a holistic strategy across all channels. If you’re passionate about social, podcasts, sports, highlighting talent voices, and building digital brands, this role is for you.

What You’ll Do:

• Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
• Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
• Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
• Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
• Support and execute all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments.
• Drive community management initiatives to deepen connections with shows, talent, and teams, leveraging the brand voice of each channel.
• Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices.
• Keep up with the latest news, trends, and storylines across sports and social.
• Proactively plan content for upcoming heat moments so we lead the conversations
• Execute sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
• Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels.
• Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
• Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
• Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent.
• Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices.
• Other duties as assigned

Qualifications:

• 5 plus years experience in digital / social content creation, production, design, and strategy—preferably in the sports or entertainment industry
• Strong understanding of social media platforms, their algorithms, and audience-building strategies across each
• Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
• An eye for viral content, knowledge of both creative and production, and the ability lead the entire process through from idea to execution
• A passion for sports, particularly college football and NFL, digital-first storytelling, community building, and an understanding of the sports media landscape
• Proficiency with social management and analytics tools (e.g., Hootsuite, Sprout Social)
• Ability to manage multiple projects simultaneously and work in a fast‑paced environment against tight deadlines
• A self‑starter, with the ability to work independently, and a drive to be successful
• An effective communicator, driving collaboration between talent, staff, and external partners
• Strong analytical skills with the ability to turn data into actionable steps
• Experience working directly with high-profile talent, maintaining a high level of professionalism at all times
• A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
• Ability to work nights, weekends, and holidays as needed—following the 24/7 cycle of sports and social

The base salary compensation range for this role is $68,000 to $80,000. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.