Senior Social Producer, Branded Content

Sinclair Inc.; New York (NY); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Retirement plan

Health/dental/vision

Life & disability insurance

Flexible spending accounts

Paid time off

Parental leave

Employee stock purchase plan

Job summary

Sinclair, Inc. is seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short-form social content and digital franchises across the AMP Sports portfolio to support brand partnerships and revenue growth.

Partnering with leadership, social, production, sales and marketing, you will translate advertiser briefs into content that feels authentic, entertaining, and valuable to our audiences, overseeing concept through delivery and publishing.

Qualifications

• 5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital-first brand.
• Digital producer with original ideas and execution across social and short-form video for brands.
• Experience developing social programming that drives audience growth and engagement.
• Proficient in Adobe Creative Suite and independent editing of social content.
• Ability to translate brand briefs into authentic campaign concepts from ideation to publishing.
• Deep knowledge of YouTube, Instagram, TikTok, Facebook and Threads strategies.
• Comfort with production equipment and on-camera talent coaching.
• Strong organizational skills to manage multiple shows and teams.

Responsibilities

• Develop a pipeline of branded social franchises and sponsored extensions to grow audiences and revenue.
• Oversee end-to-end execution of branded social franchises from concept to publishing.
• Translate advertiser briefs into creative concepts aligned with brand guidelines.
• Coordinate with show teams to ensure alignment with broader strategy and duties.
• Manage pre-sale through post-production workflows and deliverables.
• Oversee production and post-production, editing or directing as needed for fast-turnaround work.
• Optimize publishing using platform algorithms across YouTube, Instagram, TikTok, Threads and Facebook.
• Extend larger productions into short-form social assets and maintain each show's voice.

Skills

Social video production

Video editing

Adobe Creative Suite

Platform strategy

Audience growth

Talent coordination

On-location filming

Project management

Cross-functional collaboration

Freelance vendor management

Tools

Cameras

Lighting

Microphones

Directing

Job description

AMP Sports is quickly emerging as one of the leading sports media companies producing highly engaging content across podcasts, YouTube, and social platforms. Home to some of the top sports podcasts, including “Cousins with Vince Carter and Tracy McGrady,” “The Triple Option with Urban Meyer, Mark Ingram II, and Rob Stone,” “Unfiltered Soccer with Landon Donovan and Tim Howard,” “Post Moves with Candace Parker and Aliyah Boston,” and “Style of Play with Julie Ertz and Kealia Watt” as well as a network of team-focused podcasts, with more shows slated for 2026 and beyond. With a rapidly expanding digital footprint and a reach spanning 180+ broadcast stations and tens of millions of followers, AMP Sports continues to build scalable content ecosystems that drive audience growth, engagement, and revenue.

We are seeking a Senior Social Producer, Branded Content to develop and produce original, audience-first, premium short-form social content and digital franchises across the AMP Sports portfolio that support brand partnerships and revenue growth.

Partnering closely with leadership, social, production, sales, and marketing, this person will identify new content opportunities, develop creative concepts, and own execution from idea through delivery. They will translate advertiser briefs into content that delivers brand messaging while still feeling organic, entertaining, and valuable to our audiences.

The ideal candidate is a highly versatile social-first digital producer and editor with strong creative instincts and deep understanding of audience growth, platform strategy, and original short-form content development. They can turn brand objectives, platform and audience insights, and show strategy into compelling social programming, and can oversee ideas from concept through production and publishing. Hands-on production and editing skills, and an understanding of production workflows will be necessary.

What You’ll Do

• Partner with content, sales, marketing, and leadership to proactively develop a pipeline of branded social franchises, sponsored concepts, and social-first extensions designed to grow audiences and create revenue opportunities.
• Oversee end-to-end execution of a variety of highly engaging branded social franchises and sponsored content, from static posts and short-form video to on location and activation productions.
• Work with sales to translate advertiser briefs, objectives, and brand guidelines into creative concepts that feel authentic to our programming, channels, and audiences.
• Partner with individual show content and social teams to ensure alignment with broader programming and audience strategies, while independently managing publishing and optimization of branded content.
• Own assigned projects from concept through delivery. Manage pre-sale through post-production workflow, ensuring all teams are aligned expectations, timelines, and deliverables.
• Oversee production and post-production of social content, with the ability to edit, shoot, and/or direct when appropriate, particularly for fast-turnaround social work.
• Leverage strong understanding of platform algorithms and content strategies across YouTube, Instagram, TikTok, Threads, and Facebook to optimize publishing and distribution for maximize audience growth. Publish content according to strategies set.
• Identify opportunities to extend larger productions into compelling short-form and social assets rather than simply creating cutdowns.
• Work across multiple AMP Sports shows while maintaining each show’s distinct voice, audience strategy, and creative identity.
• Evaluate campaign performances, use audience data and platform analytics, and keep up with latest trends to identify content opportunities and inform creative and distribution decisions.
• Produce and direct on-camera talent, athletes, and creators remotely, in studio, and on location when necessary.
• Serve as a flexible senior social resource across the portfolio, with the ability to step into lead channel strategy responsibilities when needed.
• Other duties as assigned.

Who You Are

• 5+ years producing premium digital and short-form social content for a media company, sports brand, agency, or digital first brand.
• A digital producer first, with strong experience developing original ideas and bringing them from concept through execution, particularly across social and short-form video for brands.
• Proven experience developing social programming or content strategies while integrating partner objectives that have driven measurable audience growth, engagement, or viewership.
• Highly proficient in Adobe Creative Suite, with the ability to independently edit engaging, polished short-form social content.
• Experience receiving a brand brief and independently overseeing execution of campaign requirements across social, from ideation to publishing.
• Deeply fluent in YouTube, Instagram, TikTok, Facebook, and Threads channel strategies, including how content, distribution, and publishing should be adapted for each platform.
• Working fluency with production equipment (cameras, lighting, microphones) with an ability to independently shoot and produce high-quality content.
• Experienced working directly with and coaching on-camera talent, athletes, creators, or other high-profile personalities.
• Strong organizational skills, ability to align multiple teams and manage ongoing productions across several shows simultaneously.
• Highly collaborative, proactive, resourceful, and comfortable operating with significant creative ownership while maintaining alignment with key stakeholders.
• Passionate about sports content across digital channels, keeping up with latest news, trends, and best practices.
• Experience sourcing and manage freelance crews, vendors, and other production resources for larger projects is a plus.
• Ability to travel, and work nights, weekends, and holidays as projects call for.

The base salary compensation range for thisrole is $100,000 to $120,000. Final compensation for this role will be determinedby various factors such as a candidates’relevant work experience, skills, certifications,and geographic location.

• Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave,vacation time, personal time, parental leave and employee stock purchase plan.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

About The Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team?

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.