Social Media Visionary & Brand Strategy Lead

UWorld; Irving (TX); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Comprehensive benefits

401(k) with 5% employer matching

On-site & virtual group fitness

Collaborative & supportive culture

Opportunity to make an impact

Job summary

UWorld is seeking a social-first marketing leader to own the vision, strategy, and execution of its social media presence across brands. You will lead a team, collaborate with creative, content, product marketing, and business teams, and shape how millions of students engage with UWorld online.

The ideal candidate blends strategic thinking with hands-on execution, drives culture, and delivers measurable business results through storytelling and community building.

Qualifications

• Proven success developing and executing social media strategies for a recognizable brand.
• Experience managing and developing a social media team.
• Strong understanding of major platforms and audience needs.

Responsibilities

• Own UWorld’s social media strategy across platforms and verticals.
• Lead a social media team and partner with cross-functional teams to execute campaigns.
• Set KPIs, analyze performance, and translate insights into business impact.
• Develop annual/quarterly social plans and content calendars.
• Mentor and grow the social media team while raising creative standards.

Skills

Social media strategy

Team leadership

Content creation

Campaign development

Education

Bachelor’s degree in marketing or related field

Job description

UWorld is seeking a social-first marketing leader to own the vision, strategy, and execution of its social media presence across brands. You will lead a team, collaborate with creative, content, product marketing, and business teams, and shape how millions of students engage with UWorld online.

The ideal candidate blends strategic thinking with hands-on execution, drives culture, and delivers measurable business results through storytelling and community building.