Social Media Manager

UWorld; United States; On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

PTO

Medical

Vision

Dental

Life Insurance

Disability Insurance

401(k) 5% Match

On-site fitness

Job summary

UWorld is seeking a hands-on Social Media Manager to develop and execute the organic social strategy. This onsite, full-time role collaborates with product marketing managers to build calendars, craft engaging posts, and analyze performance across multiple verticals.

You will monitor channels, respond to comments, coordinate with influencers, and report on metrics while traveling up to 25% for industry events. A portfolio is required and familiarity with Sprout Social and Canva is preferred.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• 3+ years of professional experience managing multiple social media channels in a corporate or agency environment.
• Extensive knowledge of posting guidelines, trends, and best practices for major platforms.
• Portfolio showcasing social media strategy, content development, and measurable results.
• Experience with at least one social media management platform.
• Proficiency in compiling and reporting social media metrics.
• Ability to create compelling graphics following brand guidelines.

Responsibilities

• Brainstorming content ideas for multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, X).
• Planning content calendars at least 1 month ahead.
• Creating engaging written and video content and graphics.
• Scheduling and posting content.
• Monitoring social media channels and responding to comments/messages.
• Engaging with influencers and coordinating influencer marketing efforts.
• Compiling and reporting social media metrics.

Job description

• Monitoring social media channels

UWorld is a global leader in comprehensive academic and professional education. We have helped millions of undergraduate, graduate, and professional students prepare for and pass high-stakes accounting, finance, graduate school, high school, legal, medical, nursing, and pharmacy exams. Our marketing team shapes how we connect with diverse audiences through impactful, high-quality social media content that drives engagement and empowers success.

Role Summary

As a full-time, onsite Social Media Manager, you will have the opportunity to develop, execute, and manage the organic social media strategy for several of our verticals. You will work directly with skilled product marketing managers to develop detailed content calendars, create engaging content (text, images, videos, and other formats), schedule posts, monitor comments, and analyze performance. You may even get to travel to an industry event or two to put your skills to the test - live!

Responsibilities include (but are not limited to):

• Brainstorming content ideas for Instagram, TikTok, YouTube, LinkedIn, Facebook, and X
• Planning content calendars for all social media channels at least 1 month ahead
• Creating unique and engaging written and video content and graphics
• Scheduling and posting content
• Monitoring social media channels
• Responding to comments and messages on UWorld channels, and liking, following, and commenting on other relevant social media posts
• Compiling and reporting social media metrics
• Identifying, researching, and contacting relevant influencers who align with vertical goals
• Analyzing trends and best practices as social media channels evolve
• Manage social media presence at conferences or other UWorld or industry events

Preferred (and bonus points):

• Knowledge of Sprout Social and Canva
• Experience with influencer marketing
• SEO knowledge and the connection with social media
• Ability to travel up to 25% of the time

Requirements

• Bachelor's degree in marketing, business, communications, or related field
• 3+ years of professional experience managing multiple social media channels in a corporate or agency environment (sorry, internships not included)
• Extensive knowledge of posting guidelines, trends, and best practices for Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Reddit, and Google (reviews)
• Proven experience creating unique and engaging written and video content and graphics for multiple social media channels (a portfolio showcasing your work is essential)
• Experience with at least one social media management platform
• Proficiency in compiling and reporting social media metrics
• Ability to create compelling graphics following brand guidelines
• Propensity to excel and thrive in a fast-paced, dynamic environment with tight deadlines and changing demands
• Strong written, verbal, and interpersonal skills and the ability to collaborate across teams
• Excellent grammar skills and attention to detail
• Ability to react in a professional manner to direct feedback and constructive criticism

Portfolio Requirement

• Portfolio Required: Applicants must provide a link to a current portfolio showcasing relevant social media work, including examples of social media strategy, content development, campaigns, creative concepts, and/or measurable results. Portfolios should demonstrate the candidate's ability to develop engaging, brand-appropriate content across multiple social platforms

Benefits

• Paid Time Off - because work-life balance matters
• Benefits Package - including medical, vision, dental, life, and disability insurance
• 401(k) with 5% Employer Matching - start planning for your future!
• On-Site and Virtual Group Fitness Classes - stay active and energized
• Supportive Work Environment - we foster a culture of growth, diversity, and inclusion.

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.