Social Media & Video Content Coordinator

Cornerstone; Grand Rapids (MI); On-site; USD 48,000 - 52,000; Full time

Job summary

Cornerstone University in Grand Rapids, MI, seeks a Social Media & Video Content Coordinator to join our Marketing & Communications team. This entry-level role develops content that brings the Cornerstone experience to life on social media, captures campus events, and builds connections with students through storytelling. Location: Cornerstone University, Grand Rapids, MI.

Schedule: Full-time with flexibility to cover campus events nights/weekends. Salary: $48,000-$52,000 annually.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, or Digital Media.
• Experience managing social media for an org/brand.
• Background in photography and/or videography.
• Proficiency in video editing and design tools (Adobe/Premiere/Canva).
• Strong communication and storytelling with visuals.
• Able to edit short and long-form videos for web and social.
• Able to manage multiple projects in a fast-paced environment.
• Capable of cataloging and sharing digital video assets across teams.
• Prepare rough drafts and present to stakeholders.
• Collaborate with campus staff to support programs and events.

Responsibilities

• Social Media Management: develop and implement strategies across platforms to boost engagement and audience growth.
• Campus Photography: capture and edit photos for social, website, and graphic design use.
• Video Content Creation: film and edit short-form videos for social channels and campus events.
• Event Coverage: cover campus events during nights/weekends, providing real-time updates and recaps.
• Community Engagement: interact with followers and maintain a positive online presence.
• Collaborative Projects: work with departments to highlight programs, athletics, student organizations, and more.

Skills

Social media management

Video storytelling

Photography

Video editing

Communication

Multitasking

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Adobe Premiere Pro

Final Cut Pro

Adobe Creative Suite

Canva

Job description

Cornerstone University is looking for an energetic and creative Social Media & Video Content Coordinator to join our Marketing & Communications team. This entry-level role is an exciting opportunity for a motivated individual to develop and share content that brings the Cornerstone experience to life on social media. You'll work closely with the marketing team to create engaging video content, capture on-campus events, and build connections with current and prospective students through powerful storytelling.

Location: Cornerstone University, Grand Rapids, MI

Schedule: Full-time, with flexibility to work nights and weekends as needed to cover campus events

Salary: $48,000-$52,000 annually, commensurate with skills, experience, and credentials

Key Responsibilities:

• Social Media Management: Work with Assistant Marketing Director and Videographer to develop and implement social media strategies across platforms (Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube) to increase engagement, grow our audience, and promote Cornerstone's mission and values.
• Campus Photography: Capture and edit photography for social channels, website and graphic design use, focusing on student life, events, and the unique campus experience at Cornerstone.
• Video Content Creation: Film and edit short-form videos and stories for social channels, capturing student life, events, and the unique campus experience at Cornerstone.
• Event Coverage: Attend and cover campus events on nights and weekends as needed, creating real-time social media updates and event recaps to showcase our vibrant community.
• Community Engagement: Interact with followers, respond to messages, and foster a positive online presence by engaging authentically with our audience.
• Collaborative Projects: Work closely with departments across campus to support various initiatives, highlighting academic programs, athletics, student organizations, and more.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• Experience managing social media platforms and creating content for an organization, brand, or personal projects.
• A background in photography and/or videography with a desire to work in both areas.
• Proficiency in video editing software (such as Adobe Premiere Pro or Final Cut Pro) and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong communication skills and an eye for compelling visuals and storytelling.
• Edit short and long-form videos for university website and social media accounts.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Manage and catalog digital video assets for intuitive access across relevant teams
• Prepare and present rough drafts to internal teams and key stakeholders
• Ability to work with faculty and staff on campus and maintain a good working relationship with them.
• Ability to work flexible hours, including nights and weekends, to cover events on campus.

Required Knowledge, Skills and Abilities:

• Working with other campus creatives to solve video problems, such as audio, image quality, etc.
• Creating different video types, including GIF, short videos for social media, animations, etc.
• Accept feedback and ask questions to achieve brief and project goals when completing a video project.
• Ensure final deliverables meet project requirements and university expectations.
• Self-motivated and self-starter

Why Join Cornerstone University?

Working at Cornerstone University offers the chance to be part of a close-knit, mission-driven community that values faith, creativity, and growth. This role offers a unique opportunity to impact campus culture and connect with students, faculty, alumni, and the broader community.