Social Media Strategist

Feldman Automotive; Wixom (MI); On-site; USD 52,000 - 76,000; Full time

Job summary

Feldman Automotive is seeking a creative Social Media Strategist to oversee the dealership's online presence across Facebook, Instagram, TikTok, and beyond. You will develop content, manage communities, and coordinate with sales and marketing to drive showroom visits.

This on-site role reports to the Director of Marketing and requires staying ahead of automotive social trends, analyzing performance, and delivering engaging campaigns that resonate with local buyers.

Qualifications

• Proven experience in social media management and strategy development.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate innovative content ideas.
• Ability to analyze data and adjust strategies accordingly.
• Knowledge of digital marketing trends and best practices.

Responsibilities

• Plan, create, and schedule all social media content across various social media platforms.
• Film and edit short-form videos (Reels, TikToks, Walkarounds, etc.).
• Photograph new vehicle inventory and dealership life.
• Research and stay current on social media and automotive trends.
• Track and report on social media performance metrics and audience engagement to optimize campaigns.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with Director of Marketing to produce cohesive messaging.

Skills

Social media strategy

Analytics & metrics

Written & verbal communication

Creative content ideation

Data-driven decisions

Digital marketing trends

Job description

Description

Social Media Strategist

We are seeking a creative and knowledgeable Social Media Strategist with expertise in the automotive industry to oversee our dealership digital presence across all social media platforms. The incumbent will be responsible for content development, community management, campaign implementation, and increasing showroom visitation through targeted social media marketing strategies. This position requires on-site reporting at the dealership and close collaboration with the sales and marketing departments.

Key Responsibilities

• Plan, create, and schedule all social media content across various social media platforms
• Film and edit short-form videos (Reels, TikToks, Walkarounds, etc.)
• Photograph new vehicle inventory and dealership life
• Research and stay current on social media and automotive trends
• Track and report on social media performance metrics and audience engagement to optimize campaigns
• Respond to comments, messages, and inquiries in a timely and professional manner
• Collaborate with Director of Marketing to produce cohesive messaging

Posting Requirements

• Facebook: 1 - 2/week
• Instagram Feed: 1 - 2/week
• Instagram Story: 1/day
• TikTok: 1/day

Skills and Qualifications

• Proven experience in social media management and strategy development
• Strong understanding of social media platforms, tools, and analytics
• Excellent written and verbal communication skills
• Creative mindset with the ability to generate innovative content ideas
• Ability to analyze data and adjust strategies accordingly
• Knowledge of digital marketing trends and best practices

Our company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic in accordance with applicable laws.