Social Media Strategist

Gondola; Raleigh (NC); On-site; USD 50,000 - 75,000; Full time

Job summary

The Carolina Hurricanes are hiring a Social Media Strategist to help execute daily content across the club's digital platforms. You will report to the Social Media Manager and collaborate with the creative team to maintain the Hurricanes' brand voice.

The ideal candidate has a background in marketing or communications, 1+ years in sports social media, strong writing, and ability to craft mobile-first posts, photos, and videos. Flexibility to work non-traditional hours and travel for events.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 1+ years of experience in social media in professional or collegiate sports.
• Strong writing, grammar, and proofreading skills.
• Experience creating mobile-first photo and video content.
• Basic knowledge of Adobe Creative Suite preferred.
• Strong organizational and time management skills.
• Ability to multitask in a fast-paced environment.
• Passion for hockey and NHL culture understanding.

Responsibilities

• Assist in day-to-day management, scheduling, publishing, and monitoring of Hurricanes social media accounts.
• Ideate, create, and post across all Hurricanes platforms.
• Capture photo and video content during games and events.
• Write engaging, on-brand social copy.
• Respond to fans across multiple platforms and track performance.
• Support the social media content calendar and analytics reporting.

Skills

Social media fundamentals

Copywriting

Video content creation

Adobe Creative Suite

Organization & time management

Multitasking

Team collaboration

Hockey/NHL culture understanding

Education

Bachelor's degree in marketing, communications, or related field

Tools

Adobe Creative Suite

Job description

# Social Media Strategist## Carolina Hurricanes•### @CarolinaHurricanesPosted on 7/31/2026•Full-time## Job DescriptionThe Carolina Hurricanes are hiring a **Social Media Strategist** to assist in the day-to-day execution of social media content across the organization's digital platforms. The ideal candidate will have a background in marketing and/or communications and can bring a high level of creativity, wit, and an eye for quality presentation to this role. The position will report to the Social Media Manager.The Social Media Strategist will support the Social Media Manager in creating engaging content, publishing across platforms, interacting with fans, capturing real-time moments, and maintaining the Hurricanes' unique brand voice. The ideal candidate is creative, organized, detail-oriented, and eager to grow in a fast-paced professional sports environment.**Responsibilities*** Assist in the day-to-day management, scheduling, publishing, and monitoring of Carolina Hurricanes social media accounts.* Ideate, create, and post across all Hurricanes organization social media platforms.* Capture photo and video content during games, practices, community events, and team activities.* Write engaging, timely, and on-brand social copy.* Respond to fans across multiple social platforms.* Create content that increases engagement and supports organizational initiatives.* Support execution of the social media content calendar.* Work with various members of the creative team and other internal departments to develop content for social media platforms.* Assist with social analytics reporting and performance tracking.* Ability to work both independently and desire to work collaboratively within larger meetings, discussions and brainstorm sessions.* Stay current on social media trends, emerging platforms, and digital best practices.* Support ticketing, partnerships, retail and community initiatives through social media execution.* Other duties as assigned.\*\* Qualifications\*\** Bachelor's degree in marketing, communications, or related field.* 1+ years of experience working in social media in professional or collegiate sports.* Strong understanding of social media platforms and best practices.* Excellent writing, grammar, and proofreading skills.* Experience creating mobile-first photo and video content – especially vertical video.* Basic knowledge of Adobe Creative Suite preferred.* Strong organizational and time management skills.* Ability to multitask in a fast-paced environment.* Passion for hockey and understanding of NHL culture preferred.* Consistently reflect strong time management, organizational, and problem-solving skills.* Must be dependable, flexible, and a reliable team player who can prioritize building interpersonal relationships.* Ability to work non-traditional hours in non-traditional settings, including some nights, weekends and holidays, and able and willing to travel to off-site events, etc. as needed.* Must be able to maintain confidentiality and use discretion when privy to sensitive information.* Must pass a criminal background check.\_Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position.\_We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.