Engagement-Driven Social Media Strategist

Gondola; Raleigh (NC); On-site; USD 50,000 - 75,000; Full time

Job summary

The Carolina Hurricanes are hiring a Social Media Strategist to help execute daily content across the club's digital platforms. You will report to the Social Media Manager and collaborate with the creative team to maintain the Hurricanes' brand voice.

The ideal candidate has a background in marketing or communications, 1+ years in sports social media, strong writing, and ability to craft mobile-first posts, photos, and videos. Flexibility to work non-traditional hours and travel for events.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 1+ years of experience in social media in professional or collegiate sports.
• Strong writing, grammar, and proofreading skills.
• Experience creating mobile-first photo and video content.
• Basic knowledge of Adobe Creative Suite preferred.
• Strong organizational and time management skills.
• Ability to multitask in a fast-paced environment.
• Passion for hockey and NHL culture understanding.

Responsibilities

• Assist in day-to-day management, scheduling, publishing, and monitoring of Hurricanes social media accounts.
• Ideate, create, and post across all Hurricanes platforms.
• Capture photo and video content during games and events.
• Write engaging, on-brand social copy.
• Respond to fans across multiple platforms and track performance.
• Support the social media content calendar and analytics reporting.

Skills

Social media fundamentals

Copywriting

Video content creation

Adobe Creative Suite

Organization & time management

Multitasking

Team collaboration

Hockey/NHL culture understanding

Education

Bachelor's degree in marketing, communications, or related field

Tools

Adobe Creative Suite

Job description

The Carolina Hurricanes are hiring a Social Media Strategist to help execute daily content across the club's digital platforms. You will report to the Social Media Manager and collaborate with the creative team to maintain the Hurricanes' brand voice.

The ideal candidate has a background in marketing or communications, 1+ years in sports social media, strong writing, and ability to craft mobile-first posts, photos, and videos. Flexibility to work non-traditional hours and travel for events.