Social Media Strategist

Wpp Group; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Ogilvy in Miami is seeking a talented Social Media Strategist to translate campaign objectives into actionable social plans. The role emphasizes audience insights, platform performance, and cross-team collaboration to deliver compelling content and measurable results.

The ideal candidate brings 5+ years in social media strategy, expertise across Instagram, TikTok, Facebook, and emerging platforms, and experience with influencer marketing and community management.

Qualifications

• 5+ years of progressive experience in social media strategy.
• Expert-level knowledge of algorithms & best practices for major platforms.
• Experience managing influencer campaigns and community management.
• Proven ability to develop social content strategy including video, photography, and copy.
• Strong presentation of strategies and performance to clients and stakeholders.

Responsibilities

• Translate campaigns into strategic social media plans.
• Develop content strategies based on audience insights and trends.
• Create clear social briefs for creative teams.
• Establish KPIs and reporting frameworks for campaign components.
• Conduct ongoing research on platforms, formats, and audience behavior.
• Mentor junior social team members.
• Analyze performance data to optimize content and engagement strategies.
• Present strategy, results, and recommendations to internal teams and clients.

Skills

Social media strategy

Algorithm knowledge

Influencer marketing

Content strategy & copywriting

Analytics & reporting

Social listening

Tools

Brandwatch

Social media management tools

Job description

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity-innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About DAVID

DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies - which is a part of WPP and Ogilvy's global creative network - is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix).

Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser).

About the Role

We're seeking a highly motivated and experienced Social Media Strategist. This pivotal role demands a strategic thinker who can translate overarching campaign objectives into actionable social plans, grounded in robust audience insights, behaviors and platform performance. The ideal candidate will be a lover of creativity who works proactively and collaboratively, possesses a consistent pulse on social media updates, industry news, and pop culture, and excels at managing multiple tasks.

What You'll Do

• Translate overarching campaigns into strategically sound social media plans.
• Develop comprehensive social content strategies, informed by deep audience insights, competitive analysis, industry trends, and social listening.
• Craft clear and compelling social briefs for the creative team.
• Establish measurable KPIs and reporting frameworks for campaign social components in collaboration with data strategists, translating data into actionable insights for continuous optimization.
• Conduct continuous research into social platforms, best practices, formats, and audience behaviors to inform and evolve campaign strategies.
• Mentor and lead any junior social team members.
• Analyze social media performance data, audience insights, platform trends, and social listening data to inform and optimize content strategy and engagement tactics.
• Articulate the team's content strategy, execution plans, and performance results to internal stakeholders and clients.

What You'll Need

• 5+ years of progressive experience in social media strategy.
• Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
• Experience managing influencer marketing campaigns and overseeing community management.
• Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
• Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
• Proficiency with social media management tools, analytics platforms, and content creation workflows.
• Experience with social listening tools like Brandwatch is a plus.

#LI-KS1

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [e-mail]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.