Social Media Strategist

Dexian; Boston (MA); Hybrid; USD 70,257 - 73,012; Full time

Job summary

A leading social media agency based in Boston is looking for an experienced professional to manage their social media strategy during a maternity leave. This role demands a minimum of 5 years' experience in social media for top global brands. You will be responsible for content development, community engagement, and maintaining brand voice. The position is hybrid, requiring on-site work Monday through Thursday and remote work on Fridays, offering a pay range of $51 to $53 per hour.

Qualifications

• 5+ years of experience in a senior or higher social media role.
• Proven experience managing brand social accounts.
• Deep understanding of Gen Z culture and social platforms.

Responsibilities

• Conceptualize and create compelling social-first content.
• Manage scheduling and publishing across global channels.
• Engage actively with followers and grow social communities.
• Monitor sentiment and trends in the social ecosystem.
• Maintain and evolve tone of voice across platforms.

Skills

Expert-level knowledge of social media platforms

Exceptional writing skills

Strong passion for streetwear and pop culture

High creative standards

Strong attention to detail

Education

Bachelor's degree

Job description

Work Model

Traditional hybrid (Onsite Monday-Thursday, Remote Fridays)

Duration

6+ months (Possible Extension)

Pay Range

$51/hr - $53/hr.

Location

Boston, MA 02114 (Hybrid)

Role Overview

Client is seeking a highly experienced social media professional to join the Global Social Media team and support during a maternity leave. This is a fast‑paced, hands‑on role for a senior social media professional who lives and breathes culture, understands the what's next in social.

You’ll own content development, publishing, community engagement, and social listening across priority global platforms—helping shape brand voice and drive meaningful connections with our audience.

Key Responsibilities

Content Development

• Conceptualize and create compelling, social‑first content that brings key brand stories to life across social media platform.

Platform Management

• Manage scheduling and publishing across global social channels.
• Maintain daily channel hygiene, including bios, links, highlights, playlists, and other platform features.

Community Building & Management

• Actively engage with followers by monitoring, responding, and participating in conversations.
• Help grow and nurture global social communities.
• Monitor sentiment, trends, and cultural moments across the social ecosystem.
• Identify opportunities to react, participate, and elevate relevant conversations.

Social Listening

• Monitor sentiment, trends, and cultural moments across the social ecosystem.
• Identify opportunities to react, participate, and elevate relevant conversations.

Brand Voice

• Maintain and evolve tone of voice across platforms, ensuring alignment with brand positioning and global standards.

Relationship & Stakeholder Management

• Collaborate closely with internal partners (Brand, Creative, Comms) and external agencies to deliver best‑in‑class social execution.

Required Qualifications

• Bachelor's degree required.
• 5+ years of experience in a senior or higher social media role working with top global brands.
• Expert‑level knowledge of social media platforms.
• Deep understanding of Gen Z culture and the role social platforms play within it.
• Strong passion for streetwear, fashion, sports, art, music, and pop culture.
• Proven experience managing brand social accounts and executing high‑impact community engagement strategies.
• Exceptional writing skills with the ability to adapt to and embody a brand’s tone of voice.
• High creative standards, strong attention to detail, and excellent communication skills.
• Self‑starter who thrives in a collaborative, fast‑moving environment and can deliver under tight timelines.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.