Social Media Specialist (Freelance)

Pac-12 Conference; California; Remote; USD 34,000 - 55,000; Part time

Job summary

The Pac-12 Conference is seeking a creative Social & Digital team member to elevate our digital presence across social media. The role supports content around student-athletes, member institutions, and championships, with real-time coverage of live events, for hands-on collegiate athletics experience.

The freelance remote position is open to candidates in California, Washington, Oregon, Colorado, Idaho, Texas, and Utah, offering collaboration with the digital team to produce engaging content

Qualifications

• Strong written and verbal communication skills with the ability to adapt voice and tone across social platforms
• Ability to manage multiple projects, prioritize deadlines, and take ownership of assigned tasks in a fast-paced environment
• Strong understanding of social media platforms, trends, best practices, and audience engagement strategies
• Positive, collaborative attitude with a willingness to receive and apply constructive feedback
• Ability to work flexible, non-traditional hours, including evenings, weekends, and select holidays based on event and championship schedules
• Experience creating, publishing, and managing content across social media platforms (professional, collegiate, personal, or internship experience)
• Strong attention to detail with the ability to maintain brand voice, accuracy, and consistency across digital channels
• Passion for collegiate athletics and a strong understanding of the college sports landscape
• Ability to identify trends, monitor social conversations, and translate insights into engaging content opportunities
• Ability to work approximately 15–30 hours per week, with hours varying based on the conference calendar and business needs

Responsibilities

• Assist in managing the Pac-12's social media channels with a focus on game-day execution and real-time fan engagement
• Monitor social conversations, trends, and fan sentiment to identify opportunities for timely content and community engagement
• Collaborate with the social and digital team to develop and execute original content that supports conference initiatives, member institutions, student-athletes, and championships
• Publish and optimize content across social platforms while maintaining the Pac-12's brand voice and editorial standards
• Help identify, pitch, and develop new social content series, storytelling formats, and platform-specific ideas to grow audience engagement
• Stay current on emerging social media trends, platform updates, and best practices to help evolve the conference's digital presence
• Perform other duties and special projects as assigned

Skills

Written communication

Social media management

Audience engagement

Trend monitoring

Collaborative attitude

Time management

Content publishing

Video/content ideas

Job description

The Pac-12 Conference is seeking a creative and passionate Social & Digital team member to help elevate the conference's digital presence across social media platforms. This role supports the execution of engaging content surrounding student-athletes, member institutions, and championships, while contributing to real-time coverage of live events. The position offers hands‑on experience in collegiate athletics, collaborating with the digital team to produce content that connects with fans and showcases the Pac‑12 brand.

The Pac-12 office is based in San Ramon, CA. This freelance position is open to remote freelance candidates in the states of California, Washington, Oregon, Colorado, Idaho, Texas, and Utah.

Responsibilities

• Assist in managing the Pac-12's social media channels with a focus on game-day execution and real-time fan engagement
• Monitor social conversations, trends, and fan sentiment to identify opportunities for timely content and community engagement
• Collaborate with the social and digital team to develop and execute original content that supports conference initiatives, member institutions, student-athletes, and championships
• Publish and optimize content across social platforms while maintaining the Pac-12's brand voice and editorial standards
• Help identify, pitch, and develop new social content series, storytelling formats, and platform-specific ideas to grow audience engagement
• Stay current on emerging social media trends, platform updates, and best practices to help evolve the conference's digital presence
• Perform other duties and special projects as assigned

Required

• Strong written and verbal communication skills with the ability to adapt voice and tone across social platforms
• Ability to manage multiple projects, prioritize deadlines, and take ownership of assigned tasks in a fast-paced environment
• Strong understanding of social media platforms, trends, best practices, and audience engagement strategies
• Positive, collaborative attitude with a willingness to receive and apply constructive feedback
• Ability to work flexible, non‑traditional hours, including evenings, weekends, and select holidays based on event and championship schedules
• Experience creating, publishing, and managing content across social media platforms (professional, collegiate, personal, or internship experience)
• Strong attention to detail with the ability to maintain brand voice, accuracy, and consistency across digital channels
• Passion for collegiate athletics and a strong understanding of the college sports landscape
• Ability to identify trends, monitor social conversations, and translate insights into engaging content opportunities
• Ability to work approximately 15–30 hours per week, with hours varying based on the conference calendar and business needs

Preferred

• Experience working in collegiate athletics, professional sports, or a sports media environment with an understanding of live event coverage and the fast-paced nature of sports content.
• Experience with social media management, analytics, and listening tools
• Basic knowledge of graphic design, video editing, or content creation tools is a plus
• Experience developing social content concepts, series, or campaigns is a plus