Social Media Specialist

Sarasota Memorial Health Care System; Sarasota (FL); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Paid Time Off (PTO)

Tuition Reimbursement

Discounted Medical, Prescription, and

Flexible Spending Accounts

Life Insurance

Bonuses

Retirement Savings Plan 403b

On Campus Dining discount

Job summary

Sarasota Memorial Health Care System seeks a results-driven Social Media Specialist to support marketing initiatives through digital content development and strategic social media execution. You will coordinate distribution and manage communities for SMH, First Physician Group, and affiliates across major platforms.

The role emphasizes analytics-driven decision making, creative content design, and collaboration with cross-functional teams to enhance patient outreach and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or related field.
• Minimum of two (2) years of experience employed in a social media role creating social media content and graphic assets.
• Experience in a Healthcare setting is a plus; experience in social media analytics and turning insights into actionable strategies.

Responsibilities

• Develop digital content and implement organic and paid social media strategy.
• Coordinate content distribution across social platforms.
• Manage social media communities for Sarasota Memorial Health Care System, First Physician Group, and brand affiliates.

Skills

Social media strategy

Content creation

Analytics interpretation

Healthcare marketing awareness

Education

Bachelor's degree in Marketing, Communications, Public Relations or related field

Tools

Sprout Social

Falcon.io

Adobe Creative Suite

Photoshop

Job description

Department

Marketing Communication & Publ

Job Summary

Supports the organization's marketing initiatives by developing digital content and implementing organic and paid social media strategy, coordinating content distribution and managing social media communities for Sarasota Memorial Health Care System, First Physician Group, and its brand affiliates across social media platforms - Facebook, Instagram, Bluesky, NextDoor, LinkedIn, YouTube, and others as appropriate.

Required Qualifications

• - Require a Bachelor's degree in Marketing, Communications, Public Relations or related field.
• - Require a minimum of two (2) years of experience employed in a social media role creating social media content and graphic assets. Experience in a Healthcare setting is a plus. - Require experience in social media analytics and turning insights into actionable strategies.

Preferred Qualifications

• - Prefer excellent knowledge of social media platforms and best practices: Facebook, Instagram, Bluesky, NextDoor, YouTube and LinkedIn.
• - Prefer knowledge of AI tools and AI optimization techniques.
• - Prefer basic social media graphic design, Photoshop and video editing skills. Knowledge of Adobe Creative Suite, Sprout Social and Falcon.io is a plus.
• - Prefer an understanding of the role social media plays in executing effective digital and content marketing strategies.
• - Prefer excellent customer service skills.
• - Prefer a critical thinker capable of working in a collaborative environment with the ability to be flexible and to adapt to rapidly changing situations. Solid organizational skills with strong attention to detail are a must.
• - Prefer strong writing/copywriting skills, as well as excellent verbal articulation.

Sarasota Memorial Hospital was recently recognized again by ranking #1 Hospital in the Region by the U.S. News's Best Hospital report by scoring a Perfect 10! Not only that, but SMH was also designated at a national "standout" hospital for earning top ratings in all evaluated conditions and procedures - an accomplishment achieved by less than 1% of the 4000+ hospitals. Our system has also earned Magnet® recognition from the American Nurses Credentialing Center (ANCC), as well as these additional accolades: Gallup Great Workplace 2018; recipient of an "A" grade for Patient Safety. Sarasota Memorial Hospital is Magnet designated and the only provider of Level II trauma services, obstetrical services, and Level III neonatal intensive care in Sarasota County.

Reputation. Community. Impact. Growth.

Every day, our patients at Sarasota Memorial Health Care System receive a first-class experience in care from a team on a mission to deliver the highest level of care in America. In the process of rising to that challenge, one by one, our people are finding their purpose and feeling their impact. Now it is your turn to see yourself here.

Recognition:

• * 5- Star Quality Rating- SMH- Sarasota is the only hospital in Florida to earn the federal Centers for Medicare & Medicaid Services highest rating every year since its inception.
• * 50 Best Hospitals- SMH ranked among U.S. News & World Report's 50 Best Hospitals in two specialties, Rehabilitation and Obstetrics/Gynecology in 2023-2024, and among the nation's top 10% high performers in 18 other medical specialties, procedures and conditions.
• * World's Best Hospitals- SMH- Sarasota has made Newsweek's prestigious list six years in a row, since the global rankings began in 2019.
• * 'A' for Patient Safety- SMH Sarasota has earned straight A's since it began participating in the Leapfrog Group's hospital safety survey in 2016.
• * Magnet Hospital- SMH has been recognized as a Magnet hospital for the past 20 years by the American Nurses Credentialing Center, a continuous achievement for nursing excellence shared by less than 1% of hospitals nationwide.
• * America's Best Employer/Workplace- SMH topped Forbe's list of America's Best Employers, ranking among the top 20% of large employers across all industries in 2024, and #1 healthcare employer in Florida in 2023. The health system also earned a 5-star rating in Newsweek's 2024 list of "America's Greatest Workplaces for Women."

Total Rewards Package

• Paid Time Off (start earning PTO on day one of employment)
• Tuition Reimbursement
• Discounted Medical, Prescription, Dental, Vision Benefit Plans for Full & Part-Time Employees
• Flexible Spending Accounts (Health Care and Dependent Care) - Pre-Tax Dollars
• Life Insurance
• Competitive rates
• Bonuses offered
• Disability Insurance
• Retirement Savings Plan: 403b
• Sarasota Campus for now - Discounted Child Care & Before and After School Program and Summer Camp!
• Bereavement Leave
• Free Parking
• On Campus Dining w/ a 10% discount
• Credit Union w/ teller machines on campus
• Direct Deposit
• Free Wellness Screening
• Free confidential counseling services
• Employee Discount Programs
• Recognition Programs
• Referral Programs
• Tremendous growth opportunities for hard workers!

Employment Screening Requirements

As part of Sarasota Memorial Health Care System’s commitment to keeping people safe, all individuals providing care to vulnerable populations are required to undergo background screening through The Florida Care Provider Background Screening Clearinghouse. https://info.flclearinghouse.com/