Social Media Specialist

Philz Coffee; San Francisco (CA); Remote; USD 65,000 - 223,000; Full time

Job summary

Philz Coffee is looking for a Social Media Specialist to engage their community and enhance their digital presence. This role involves developing and executing social media strategies, managing content across platforms, and cultivating an online community. Candidates should have a strong background in creative content creation and a proven ability to foster relationships in a retail environment.

Qualifications

• 2+ years managing social media in retail, ideally food and beverage.
• Proven track record of increasing audience engagement.
• Experience in customer service/community management.

Responsibilities

• Create and manage a dynamic social media content calendar.
• Monitor and respond to comments across platforms.
• Build and maintain influencer relationships.

Skills

Community Management

Content Creation

Social Media Strategy

Customer Engagement

Education

4-year degree in communications, marketing, or business

Tools

Meta

Google Analytics

TikTok

Sprout

Job description

3 days ago Be among the first 25 applicants

Deliver content, stories, and moments of connection to engage the Philz community and better days. As our Social Media Specialist, you'll be responsible for developing and executing social media strategies, managing social platforms and creators, and collaborating with our store teams to optimize our digital presence. This is a remote position, however, you must be based in one of the following Philz markets - California (SF Bay Area or Southern California).WHAT YOU'LL DOContent Calendar & CreationCreate and manage a dynamic social media content calendar that brings our brand to life through timely, engaging, and on-brand storytelling across platforms, aligned with key campaigns, events, and store initiatives. Plan, create, and schedule engaging content (images, video, copy) for Instagram, TikTok, Facebook, and other relevant platforms. Manage and maintain the social media marketing calendar to align content with seasonal promotions, store events, product launches, and broader brand campaigns. Ensure content is timely, on-brand, and coordinated across all channels. Collaborate with cross-functional teams to gather inputs and update the calendar as priorities shift. Track key dates, holidays, and social media trends relevant to our audience. Showcase in-store experiences, new menu items, events, and behind-the-scenes stories from our team. Build anticipation and excitement for new store openings through sneak peeks, countdowns, community engagement, and behind-the-scenes content.Community ManagementAs the digital voice of our brand, you'll play a key role in cultivating a warm, engaged, and loyal online community. Responsibilities include: Monitor and respond to comments, direct messages, mentions, and tags across all social platforms in a timely, friendly, and on-brand voice. Engage with customer posts, stories, and check-ins—especially those featuring our stores, drinks, or merch. Proactively join relevant local and industry conversations to increase visibility and foster relationships with coffee lovers and local influencers. Flag customer feedback, concerns, or service issues to the appropriate internal teams, coordinating with other departments as needed to ensure accurate, prompt, and thoughtful responses. Encourage user-generated content and re-share select posts to highlight our community. Maintain a consistent tone that reflects the heart of our brand.Influencer MarketingBuild and nurture an influencer program that expands reach, grows audiences, and creates authentic connections. Identify and vet potential influencers and brand ambassadors who align with our values, aesthetic, and audience. Manage outreach, communications, and relationships with influencers across all stages—from initial contact to content collaboration and post-campaign follow-up. Coordinate product seeding, in-store visits, and exclusive experiences to support influencer content creation. Track influencer content performance, engagement, and ROI, and use insights to inform future collaborations. Ensure all influencer partnerships reflect brand voice, maintain authenticity, and adhere to guidelines.Social Media Reporting and ListeningUse data to drive decisions by tracking performance, identifying trends, and communicating insights that shape strategy and demonstrate impact. Monitor key metrics across platforms (engagement, reach, growth, traffic, conversions, etc.) to assess content and campaign performance. Create regular reports and dashboards to visualize performance trends and identify opportunities for optimization. Analyze audience behavior and content performance to refine strategy and improve future engagement. Share clear, actionable insights with marketing leadership and cross-functional teams to inform broader brand and retail initiatives. Conduct social listening to track brand sentiment, uncover emerging trends, and gain competitive insights across the coffee and lifestyle space. Stay current on platform analytics tools and evolving KPIs to ensure accurate, up-to-date measurement.WHAT YOU'LL NEED2+ years of professional experience managing social media accounts in a multi-unit retail environment, preferably food and beverage, with demonstrated results. 4 year degree in communications, marketing, or business. Proven track record of creating social media content that increases audience, traffic, and conversation across multiple social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn, etc), using photography, videography, and copywriting. Proficient in Meta, Google Analytics, TikTok, and Sprout for tracking performance and generating insights; experienced in creating clear reports and presenting key takeaways to management and cross-functional teams. Experience in customer service or community management, with a strong track record of responding to customer comments and feedback in a timely and brand-appropriate manner. Creative, motivated, proactive, organized, and willing to roll up your sleeves to get it done. Up to 25% travel. Includes travel within your market and occasionally outside your market for new store openings. Must have access to transportation.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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