Social Media Specialist

Air Apps; San Francisco (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Apple hardware ecosystem for work

Annual Bonus

Medical Insurance

Disability insurance

401k up to 4% contribution

Air Conference

Transportation budget

Free meals at the hub

Gym membership

Job summary

Air Apps in San Francisco seeks a Social Media Specialist to craft engaging content and grow our online presence. You will write, publish, and optimize posts across Instagram, TikTok, LinkedIn, and more, partnering with Marketing, Product, and Design to align with brand initiatives.

Ideal candidates have 1–3 years of social media or content-writing experience, strong English copy, and the ability to manage multiple brand pages in a fast-paced environment. Fluency in English; Portuguese a plus.

Qualifications

• 1–3 years in social media management or content writing.
• Strong writing skills for clear, concise social copy.
• Experience managing multiple pages or brand accounts.

Responsibilities

• Plan, write, and publish high-quality content across Instagram, TikTok, LinkedIn, and more.
• Manage posting schedules for company and product pages.
• Create meaningful comments to drive conversations and monitor follower interactions.
• Collaborate with Marketing, Product, and Design to align content with initiatives.
• Track performance metrics to improve content strategy.
• Stay updated on social media trends and best practices.

Skills

Social media management

Content writing

Community engagement

English copywriting

Team collaboration

Job description

About Us

At Air Apps , we’re on a mission to empower people through beautifully designed, powerful mobile applications. With over 100 million downloads and a portfolio of top-ranked productivity and utility apps, we blend creativity, data, and engineering to shape the future of mobile technology. As a passionate, fast-moving team headquartered in Lisbon, we foster a culture that champions innovation, ownership, and purpose.

Join us as we build tools that help millions stay productive, connected, and inspired—every single day.

About the Role

We’re looking for a creative and detail-oriented Social Media Specialist to join our San Fracisco-based team on a full-time basis. In this role, you will be responsible for writing and publishing engaging content across our social media channels, helping us build community and brand awareness across our company and product pages.

You’ll collaborate with Marketing, Product, and Design teams to create posts that spark engagement, build movement around our brand, and keep our followers informed and inspired.

Responsibilities

• Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.

• Manage posting schedules for both company and product-specific pages.

• Create meaningful and relevant comments to drive conversations and visibility.
  Support community engagement by monitoring and responding to follower interactions.

• Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).

• Track performance and engagement metrics to continuously improve content strategy.

• Stay current with social media trends, language, and best practices to ensure relevance and creativity.

Requirements

• Around 1–3 years of experience in social media management, digital content writing, or online community engagement.

• Strong writing skills with the ability to craft clear, concise, and engaging social copy.

• Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.

• Experience managing multiple pages or brand accounts.

• Proactive mindset with strong attention to detail and organizational skills.

• Comfortable collaborating across teams in a fast-paced environment.

• Fluent in English (Portuguese is a plus).

What benefits are we offering?

• Apple hardware ecosystem for work.

• Annual Bonus.

• Medical Insurance (including vision & dental).

• Disability insurance - short and long-term.

• 401k up to 4% contribution.

• Air Conference – an opportunity to meet the team, collaborate, and grow together.

• Transportation budget

• Free meals at the hub

• Gym membership

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.