Social Media Specialist

H/L; Oakland (CA); On-site; USD 64,000 - 84,000; Full time

Job summary

H/L Agency in the SF Bay Area is seeking a Social Media Specialist to execute and coordinate social strategies, manage content calendars, publish organic content, and engage with online communities. You’ll collaborate with influencers, creators, and internal teams to ensure on-brand messaging and timely delivery.

You’ll track performance, optimize campaigns across Instagram, TikTok, X, LinkedIn, YouTube, and more, and work from our Oakland base in a full-time capacity.

Qualifications

• Social media experience: 1–3 years in social media or influencer marketing.
• Platform fluency across major networks and formats.
• Experience sourcing and coordinating creators, brief/contract familiarity.
• Content scheduling, approvals, and maintaining brand consistency.
• Analytics tools and translating data into actionable insights.
• Strong writing, communication, and organizational skills.
• Basic editing skills using Canva or CapCut.

Responsibilities

• Maintain content calendars, schedule, publish, and quality-check organic content across social platforms.
• Execute social strategies and creative briefs to ensure on-brand captions and channel presentation.
• Monitor and respond to community interactions, escalatin,g issues with audience insights.
• Find and vet influencers/creators; support brand-safe partnerships with CreatorIQ.
• Coordinate creator briefs, usage rights, shipments, and approvals.
• Monitor deliverables and performance, flag opportunities for paid amplification.
• Track trends and opportunities; share insights with the team.
• Coordinate assets, approvals, and deadlines with social leads, content creators, and paid media.
• Prepare reports summarizing social and influencer performance.

Skills

Social media

Influencer marketing

Community management

Content scheduling

Analytics & reporting

Communication

Organization

Multitasking

Tools

CreatorIQ

Canva

CapCut

Job description

H/L is currently searching for a Social Media Specialist

About the Role:

Great social doesn’t just happen. Behind every post, conversation, and creator collaboration is someone making sure it all comes together.

H/L Agency is looking for an organized, detail-oriented Social Media Specialist to support our Social Media & Influencer team in bringing our clients’ social strategies to life. In this hands‑on execution and coordination role, you’ll manage content calendars, publish organic social content, engage with online communities, and coordinate influencer and creator programs. You’ll keep everything organized, on-brand, and on schedule while working closely with social leads, content creators, paid media, account teams, and our in‑house production studio, Wolfhouse. If you’re social‑savvy, collaborative, and love keeping the moving pieces moving, this could be your sweet spot.

Core Responsibilities:

• Keep the content flowing. Maintain content calendars, schedule, publish, and quality-check organic content across social platforms.
• Bring briefs to life. Execute social strategies and creative briefs accurately, ensuring content, captions, and channel presentation stay on-brand and approved.
• Keep the conversation going. Monitor and respond to community interactions in each brand’s voice, escalating issues and sharing audience insights.

Influencer & Creator Programs

• Find the right voices. Source and vet influencers and creators, supporting brand‑safe partnerships through CreatorIQ.
• Make collaborations happen. Coordinate creator briefs, contracts, usage rights, product shipments, communications, and approvals.
• Keep creators on track. Monitor deliverables, content performance, and payments, flagging opportunities for paid amplification.

Trends, Performance & Collaboration

• Stay ahead of the scroll. Monitor social trends, emerging creators, and cultural moments, sharing relevant opportunities with the team.
• Make the data talk. Track social and influencer performance, prepare reports, and highlight actionable insights.
• Keep things moving. Coordinate with social leads, content creators, paid media, account teams, and Wolfhouse to manage assets, approvals, and deadlines.

Key Qualifications:

• Social media experience. 1–3 years in social media, influencer marketing, or community management. Agency experience is a plus.
• Platform fluency. Working knowledge of Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and Pinterest, including formats, trends, and best practices.
• Influencer know-how. Experience sourcing and coordinating creators, with familiarity with briefs, contracts, usage rights, and disclosure requirements. CreatorIQ experience is preferred.
• Content & community coordination. Experience scheduling content, managing approvals, engaging audiences, and maintaining brand consistency.
• Analytics & reporting. Comfortable using social analytics tools and translating performance data into clear reports.
• Communication & organization. Strong writing skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Technical proficiency. Familiarity with social scheduling tools and basic editing using Canva, CapCut, or similar platforms.

The Ideal Candidate:

You’re the behind-the-scenes MVP who keeps the details dialed in and the work moving forward.

• You’re organized. Calendars, content, creators, and deadlines? You’ve got them covered.
• You’re social‑savvy. You understand the platforms, follow trends, and know how brands connect with audiences.
• You’re proactive. You anticipate needs, flag issues early, and follow through.
• You’re a natural collaborator. You communicate easily with creators, teammates, and clients.
• You’re a brand chameleon. You adapt your voice and approach across brands, audiences, and platforms.
• You’re detail‑obsessed. From captions and approvals to creator deliverables, you catch the little things that make a big difference.

For SF Bay Area / California-based candidates:

H/L provides projected compensation ranges for each position as an estimate of the company’s reasonable pay range for the role. The salary range for this position is expected to be between $64,000 and $84,000 annually. Actual compensation offered to a successful candidate will be determined based on a variety of factors, including the scope and responsibilities of the role, the candidate’s experience and qualifications, budget considerations, internal pay equity, geographic location, and market compensation data for similar positions. Compensation for candidates outside of California is determined based on the same factors and varies by geographic area.

About H/L Agency

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative deve

We’re headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home. Learn more at www.hl.agency.

H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work.