Integrated Social Media Manager

H/L; Oakland (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

H/L Agency in Oakland, California, seeks an Integrated Social Media Manager to lead social teams, oversee content production, and connect creative execution with measurable results. This hands-on leadership role blends people management, production operations, budget oversight, performance analytics, and AI to improve campaigns and workflows across client accounts.

You'll collaborate with Account, Creative, Production, and Paid Media teams to align resources, approvals, and deadlines, driving

Qualifications

• 4+ years in social media management, production, or analytics.
• Leadership experience mentoring and developing team members.
• Production workflows across multiple projects.
• Budget management and profitability focus.
• Organic-to-paid experience and collaboration with paid media.
• Data fluency with dashboards and tagging.
• Familiarity with AI tools and LLM workflows.
• Strong communication and organization for remote teams.

Responsibilities

• Lead Social Leads, mentor the team and ensure accountability.
• Oversee content production and align with client campaigns.
• Optimize budgets and resources across accounts.
• Partner with Account, Creative, Production, and Paid Media teams.
• Develop dashboards to measure KPIs and drive insights.
• Leverage AI to improve campaigns and create repeatable workflows.

Skills

Team leadership

Production management

Budget oversight

Data analytics

AI tools

Cross-functional collaboration

Remote collaboration

Tools

Sprout Social

CreatorIQ

Meta Ads Manager

BigQuery

Tableau

Asana

Job description

H/L is currently searching for an Integrated Social Media Manager

About the Role:

Part team leader. Part producer. Part data detective. All about making great social happen.

H/L Agency is looking for an Integrated Social Media Manager who can lead high-performing teams, keep the creative engine running, and turn data-driven insights into smarter work. Reporting to the Director of Social, you’ll lead our Social Leads, oversee content production across client accounts, and connect creative execution with measurable results. This hands-on leadership role blends people management, production operations, budget oversight, performance analytics, and AI. You’ll keep teams aligned, projects on track, and workflows efficient while finding new ways to make every campaign, and the people behind it, better.

Core Responsibilities

Team Leadership & Operations

• Lead the team. Manage, mentor, and develop Social Leads, providing direction, feedback, and accountability for team performance.
• Keep the creative engine running. Oversee social calendars, production priorities, resources, and workflows across client accounts.
• Drive operational excellence. Optimize team capacity, streamline processes, and proactively resolve production challenges and competing priorities.
• Manage production budgets. Oversee social production budgets, monitor resource costs and utilization, and proactively address scope changes to maintain efficiency and profitability without compromising creative quality.

Social Production & Project Management

• Own the workflow. Partner with Social Leads to refine briefs, coordinate creators, and oversee content production from concept through delivery.
• Connect the creative dots. Collaborate with Account, Creative, Production, and Paid Media teams to align resources, approvals, and deadlines.

Content Performance & Optimization

• Turn organic wins into paid opportunities. Identify top-performing content, manage creative upcycling, and partner with paid media teams on audience alignment.
• Make the data talk. Build creative tagging systems, dashboards, and reports to measure performance against client KPIs.
• Spot the patterns. Translate creative performance data into actionable insights and optimizations that improve results.

AI & Workflow Innovation

• Make every campaign smarter. Leverage AI tools and campaign learnings to inform future creative briefs and improve performance.
• Build smarter systems. Develop repeatable workflows, maintain AI knowledge bases, and document insights using structured markdown files.

Key Qualifications

• Relevant experience. 4+ years in social media management, production, or analytics within an agency or brand environment.
• Leadership experience. Demonstrated ability to manage, mentor, and develop team members while driving accountability and collaboration.
• Production expertise. Experience overseeing organic, semi-produced, and paid social content workflows across multiple projects or accounts.
• Budget management. Experience monitoring production budgets, resource costs, and project scope to support efficient delivery and profitability.
• Organic-to-paid experience. Proven ability to manage creative upcycling and collaborate with paid social teams.
• Data fluency. Hands-on experience with creative tagging, analytics, dashboards, and tools such as Sprout Social, CreatorIQ, Meta Ads Manager, BigQuery, or Tableau.
• Systems & AI know-how. Familiarity with AI tools, LLM workflows, structured markdown documentation, and project management platforms such as Asana.
• Communication & organization. Strong leadership, communication, and presentation skills, with the ability to manage competing priorities and collaborate across remote teams.

The Ideal Candidate

You're the person who balances big picture social strategy with an instinct for what's next, turning everyday opportunities into meaningful audience connections.

• You're a natural leader. You inspire, coach, and empower teams while holding everyone accountable.
• You're a master multitasker. People, production schedules, budgets, deadlines, and data? You keep it all moving.
• You're a systems thinker. You build smart, repeatable processes that make teams more efficient.
• You're data-driven. You connect creative performance to actionable insights and measurable results.
• You're AI-curious. You embrace technology to improve how teams work, learn, and create.
• You're proactive and detail-obsessed. You anticipate challenges, move with urgency, and never lose sight of the details.

For SF Bay Area / California-based candidates

H/L provides projected compensation ranges for each position as an estimate of the company’s reasonable pay range for the role. The salary range for this position is expected to be between $90,000 and $110,000 annually. Actual compensation offered to a successful candidate will be determined based on a variety of factors, including the scope and responsibilities of the role, the candidate’s experience and qualifications, budget considerations, internal pay equity, geographic location, and market compensation data for similar positions. Compensation for candidates outside of California is determined based on the same factors and varies by geographic area.

About H/L Agency

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We're headquartered in Oakland, California, with people in 20 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive - to pioneer new ways to push clients' businesses forward and serve the communities we call home. Learn more at www.hl.agency .

H/L participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please refer to the following attachments: EVerify Participation & IER Right to Work.