Social Media Specialist

campbellsoup; New Jersey; On-site; USD 65,000 - 95,000; Full time

Job summary

Campbell's seeks a Social Media Specialist to shape how its disruptor brands appear in culture, conversation, and consumers' feeds. You will develop social-first strategies, create breakthrough content, identify cultural opportunities, and build engaged online communities that drive brand relevance, advocacy, and growth.

You will collaborate with cross-functional teams and agency partners, leveraging data and listening tools to optimize content, measure impact, and inform future campaigns across

Qualifications

• Bachelor's degree or equivalent professional experience in a related field.
• 3+ years of social media and/or digital marketing experience in a consumer brand or agency.
• Strong understanding of social media platforms, content strategies, and best practices.
• Proven ability to develop and execute social media strategies aligned to business objectives.
• Experience managing content calendars and multi-channel campaigns.
• Strong social listening, trend identification, and cultural insight capabilities.
• Ability to analyze performance data and translate insights into recommendations.
• Experience establishing and measuring KPIs and content performance.
• Hands-on experience creating social media content including multimedia assets.

Responsibilities

• Develop and execute social media strategies across a portfolio of brands.
• Create, publish, and optimize social content calendars.
• Partner with cross-functional teams and agencies to develop channel-first content.
• Identify emerging social trends and creator opportunities to stay relevant.
• Maintain social assets across owned channels with brand consistency.
• Develop social media standards and best practices.
• Manage content across platforms with timelines and stakeholder alignment.
• Steward brand voice and storytelling across all channels.
• Drive audience growth and engagement with culturally relevant content.
• Monitor and report on performance metrics and trends.
• Leverage social listening to inform content strategy and opportunities.
• Translate insights into actionable recommendations for future content and community engagement.

Skills

Social strategy

Digital marketing

Content creation

KPIs & analytics

Social listening

Trend identification

Content calendars

Cross-functional collaboration

Brand voice

Education

Bachelor's degree in Communications/Marketing/Advertising/Public Relations/Journalism

Equivalent professional experience

Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell's offers unlimited sick time along with paid time off and holiday pay.

If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.

Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE...

As a Social Media Specialist , you will help shape how Campbell's portfolio of Disruptor brands shows up in culture, conversation, and consumers' feeds. You will play a key role in developing social-first strategies, creating breakthrough content, identifying cultural opportunities, and building engaged online communities that drive brand relevance, advocacy, and growth. By blending creativity, data, and a deep understanding of social trends, you will help our brands earn attention and connect authentically with consumers across the evolving social media landscape.

WHAT YOU WILL DO...

• Develop and execute social media strategies that support brand and business objectives across a portfolio of Disruptor brands, including V8 Energy, Pace, Chunky, Snyder's of Hanover, Kettle Brand, Late July, V8, Lance Crackers, and SpaghettiOs.
• Create, publish, and optimize monthly and annual social content calendars aligned with marketing priorities and campaign goals.
• Partner with cross-functional teams and agency partners to develop channel-first content that drives engagement and brand growth.
• Identify emerging social trends, cultural moments, and creator opportunities to keep brands relevant and competitive.
• Maintain and optimize social media assets across owned channels, ensuring brand consistency and accuracy.
• Develop and enhance social media standards, best practices, and content creation processes.
• Manage content across owned social platforms while ensuring alignment to timelines, milestones, and stakeholder expectations.
• Serve as a steward of brand voice, ensuring consistent messaging and storytelling across all social channels.
• Drive audience growth and engagement through compelling, culturally relevant content.
• Monitor and report on key performance metrics and growth trends on a recurring basis.
• Leverage social listening tools and platform insights to identify opportunities, uncover consumer trends, and inform content strategy.
• Translate performance data, audience insights, and social listening findings into actionable recommendations for future content and community engagement strategies.
• Support content creation efforts, including multimedia, photography, video, and social-first storytelling initiatives.

WHO YOU WILL WORK WITH...

• Senior Manager, Social Media (direct reporting relationship)
• Brand Marketing teams
• Corporate and Brand Communications partners
• Creative and Content Development teams
• Consumer Insights and Analytics teams
• Agency partners and content creators
• Cross-functional marketing and commercial stakeholders supporting Campbell's portfolio of brands

WHAT YOU BRING TO THE TABLE... (MUST HAVE)

• Bachelor's degree in Communications, Marketing, Advertising, Public Relations, Journalism, or a related field; equivalent professional experience will also be considered.
• 3+ years of social media and/or digital marketing experience, preferably within a CPG company, agency, or food, beverage, or snacking organization.
• Strong understanding of social media platforms, content strategies, and social best practices.
• Demonstrated ability to develop and execute social media strategies aligned to business objectives.
• Experience managing content calendars, publishing content, and supporting multi-channel social campaigns.
• Strong social listening, trend identification, and cultural insight capabilities.
• Ability to analyze performance data and translate insights into content and engagement recommendations.
• Experience establishing and measuring KPIs, engagement metrics, and content performance.
• Hands-on experience creating social media content, including multimedia and digital assets.
• Strong un