Associate Brand Manager, V8 Energy & PBB

Campbell's; Georgia; On-site; USD 98,000 - 135,000; Full time

Job summary

Campbell's is seeking an experienced Brand Manager to drive growth for V8 Energy and Pacific Plant-Based Beverage. The role emphasizes turning consumer and shopper insights into actionable opportunities, collaborating across Marketing, Insights, and Sales, and delivering against financial targets.

The ideal candidate will have a Bachelor’s degree and 4+ years in brand management within CPG, with strong analytical and communication skills and a proactive, growth-focused mindset.

Qualifications

• Bachelor’s degree required.
• 4+ years of brand management experience in CPG or related industry (MBA counts for additional experience).
• Strong analytical and problem-solving skills with ability to translate data into insights.
• Demonstrated ability to manage projects and collaborate cross-functionally.
• Strong communication and presentation skills.
• Proactive, curious, and growth-oriented mindset.
• Strong business and financial acumen with analytical rigor.
• Ability to manage multiple projects under tight deadlines in a dynamic environment.

Responsibilities

• Transform consumer, shopper, and customer insights into clear opportunities shaping in-year brand decisions.
• Build understanding of category dynamics to inform growth recommendations.
• Translate brand strategy into high-impact initiatives across touchpoints.
• Identify and act on near-term growth opportunities through analytics and market trends.
• Translate data into narratives, identify root causes, and recommend actions.
• Support cross-functional alignment to deliver financial and demand targets.
• Contribute to development and execution of innovations to strengthen the pipeline.
• Support integrated marketing plans by linking insights to performance metrics.

Skills

Brand management

Analytical skills

Cross-functional collaboration

Communication skills

Time management

Financial acumen

Education

Bachelor’s degree

MBA (preferred)

Job description

Since 1869, we’ve connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

Support the growth of V8 Energy and Pacific Plant-Based Beverage by delivering strong in-year execution, building foundational business acumen, and applying data and insights to drive continuous improvement. You will play a critical role in bringing brand strategies to life through cross-functional collaboration, disciplined execution, and a consumer-first mindset.

What you will do…

• Transform consumer, shopper, and customer insights into clear, actionable opportunities that shape in-year brand decisions and improve business performance
• Build a strong understanding of category dynamics and human behavior to inform recommendations that unlock incremental growth
• Bring brand strategy to life by translating positioning and guardrails into high-impact initiatives that drive relevance and consistency across touchpoints
• Identify and act on near-term growth opportunities through a combination of performance analytics, competitive insights, and market trends
• Drive business performance by translating data into clear narratives, identifying root causes, and recommending actions that improve in-year results
• Enable strong commercial execution by partnering cross-functionally to align plans, manage tradeoffs, and support delivery of financial and demand targets
• Contribute to the development and execution of innovation initiatives that strengthen the pipeline and deliver meaningful impact in market
• Support the delivery and optimization of integrated marketing plans by connecting insights, execution, and performance measurement to improve ROI

Who you will work with…

• Reports to Brand Manager, V8 Energy & PBB
• Brand team
• Insights & Analytics, Innovation, Omni-Commerce and Content & Community COEs
• Cross-functional partners including Sales, R&D, Finance and Supply Chain

What you will bring to the table… (Must Have)

• Bachelor’s degree required
• 4+ years of brand management experience in CPG or a related industry. Note that MBA will count for additional experience.
• Strong analytical and problem-solving skills with ability to translate data into insights
• Demonstrated ability to manage projects and collaborate cross-functionally
• Strong communication and presentation skills
• Proactive, curious, and growth-oriented mindset
• Strong business and financial acumen with analytical rigor
• Ability to manage multiple projects under tight deadlines in a dynamic environment

It would be great if you have… (Nice to Have)

• MBA strongly preferred
• CPG experience strongly preferred
• Food/Beverage industry experience a plus
• Product Commercialization/Stage Gate experience a plus

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$97,800-$134,500

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.