Social Media Specialist

KSU Foundation; Manhattan (KS); On-site; USD 52,000 - 62,000; Full time

Job summary

The KSU Foundation seeks a talented Social Media Specialist to lead content marketing strategies. In this vital role, you'll collaborate with teams to create impactful content across various platforms, utilizing analytics and audience insights to enhance marketing results while fostering a positive organizational culture.

Benefits

Comprehensive health, dental, and life insurance coverage

403(b) retirement plan with a 10% company contribution

Paid leave, including vacation and parental leave

Tuition assistance

$300 annual wellness reimbursement

Qualifications

• 3+ years’ experience in content strategy and deployment within a creative agency or marketing department.
• Experience managing social media content and understanding audience insights.
• Proficient in analytics tools, capable of developing targeted marketing strategies.

Responsibilities

• Develop marketing project plans, content maps, and calendars based on creative briefs.
• Collaborate with leadership for social media planning and monitoring.
• Analyze engagement data to guide marketing strategy development.

Skills

Content Strategy

SEO

Analytics

Social Media Management

Project Management

Education

Bachelor's degree in marketing, advertising or strategic communications

Tools

Google Analytics

Salesforce

Hootsuite

Meta Business Suite

Word Press

Meltwater

Marketing Cloud

Job description

Description

Compensation: $52,000 - $62,000 annually

Regular, Full-Time, Non-Exempt

Location: Manhattan, KS (onsite) - This position is not eligible for remote or hybrid work environments

Why You'll Love Working Here

• Comprehensive health, dental, and life insurance coverage
• A 403(b)-retirement plan with a 10% company contribution
• Paid leave, including vacation, sick time, personal days, and six weeks of parental leave
• Tuition assistance and a $300 annual wellness reimbursement
• A flexible work environment that values your personal and professional growth

About the Position

At the Kansas State University Foundation, you’ll find more than just a career—you’ll find a purpose. As a Social Media Specialist, also known as Content Marketing Strategist, you will implement earned, owned, and paid content strategies through targeted content across platforms like Facebook, X, LinkedIn, Instagram, and beyond. From eye-catching landing pages and scroll-stopping social posts to engaging newsletters, blogs, and whitepapers - you'll help bring our stories to life. You will also dive into CRM data to shape smart, targeted campaigns, teaming up with content creators and market researchers to make marketing magic happen.

What You'll Do

• Attend intake meetings and assist with the development of creative briefs. Develop marketing project plans, content maps and content calendars based on creative briefs.
• Collaborate with leadership to establish a social media plan and calendar to share across the organization with campus partners.
• Deploy social media posting and advertisements, including targeting and monitoring of response. Enter any audience interactions in an organizational database to ensure appropriate follow-up. Deploy web content based on marketing plans, including search engine optimization and meta-tagging.
• Use CRM and audience research to create targeted lists that produce desired results. Analyze engagement data and leverage insights to guide the development and execution of marketing strategies. Identify and present web and social media sentiment data internally, analyzing trends and patterns in behavior.
• Use project metrics and key performance indicators to evaluate strategies and adjust as needed.

Requirements

• Bachelor's degree in marketing, advertising or strategic communications
• 3+ years’ professional experience in content strategy and deployment within a creative agency or internal marketing department, leveraging creative briefs and audience research to develop targeted, effective strategies
• Experience with SEO, keyword search and project management
• Ability to drive customer-focused marketing initiatives with clear paths to user activation
• Skilled in analytics and reporting tools, including Google Analytics and CRM platforms (i.e. Salesforce)
• Experience in managing content and engagement through social media and content management systems (i.e. Hootsuite, Meta Business Suite, Word Press, etc.)
• Familiar with social listening tools (i.e. Meltwater) for tracking brand sentiment and audience insights

What we want:

• Experience with enterprise-level content marketing tools (i.e. Marketing Cloud)
• Prior experience utilizing social media to support the acquisition of new donors
• Ability to mentor others to ensure consistency in quality, execution, and accuracy
• Ability to convey information clearly both verbally and in writing
• Proofreading and editing skills, with knowledge of AP Style guidelines

Our Culture

It’s all about belonging. Our organization performs at its absolute best when fostering a welcoming environment. Learn more about our culture on our website!