Social Media Specialist

Wilbert-Funeral-Services-2; Leawood (KS); On-site; USD 55,000 - 75,000; Full time

Job summary

Wilbert Funeral Services, Inc. seeks a Social Media Specialist to drive organic growth, engage audiences, and strengthen brand loyalty across core digital channels.

You will be the day‑to‑day voice of our brands, turning marketing strategies into high‑performing content that connects with our community. This on‑site role at our Leawood, KS HQ sits in the marketing department, requires 1–3 years of hands‑on social media management, and offers collaboration across teams to support campaigns and

Qualifications

• Hands-on, proven content creation with a diverse portfolio.
• On-site role at Corporate HQ in Leawood, KS.
• Willingness to travel up to 50% for campaigns and events.
• Experience with B2C/B2B brands is preferred.

Responsibilities

• Create, schedule, and publish original, authentic content across LinkedIn, Instagram, Facebook, YouTube, and other channels.
• Maintain a consistent brand voice while tailoring copy, visuals, and formats for each platform.
• Write engaging copy, shoot or edit short-form videos, design basic graphics.
• Create and manage social media calendars that align with campaigns, events, product launches, and priorities.
• Monitor audience conversations, platform updates, algorithm changes, and trends to drive timely engagement.
• Track social media performance using analytics and prepare regular insight reports.
• Analyze organic and paid performance; recommend optimizations for growth and visibility.
• Collaborate with marketing, creative, sales, and communications teams to support campaigns.
• Assist with influencer activations and user-generated content workflows.

Skills

Social media management

Content creation

Copywriting

Video editing

Graphic design

Branding

Accessibility best practices

AI assisted tools

Analytical mindset

Project management

Education

Bachelor's degree in marketing or communications

Tools

Canva

Adobe Creative Cloud

CapCut

Canto

Figma

Job description

Company Overview

Wilbert Funeral Services, Inc. As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

For more than 140 years, Wilbert has partnered alongside funeral professionals to deliver meaningful memorial experiences that honor lives, support families, and build lasting trust. As the only provider offering a complete portfolio of burial, cremation, memorialization, and Pierce by Wilbert embalming solutions, we bring unmatched breadth, expertise, and innovation to every aspect of memorial care. Our comprehensive approach empowers funeral professionals to meet the evolving needs of families with confidence, while ensuring every tribute is protected, preserved, and personalized. For generations, families have trusted Wilbert to help create meaningful tributes that protect, preserve, and honor the lives they remember.

Position Overview

The Social Media Specialist will drive organic growth, audience engagement, and brand loyalty across our core digital channels. In this role, you will be the day‑to‑day voice of our brands. You will turn marketing strategies into creative, high‑performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution. The ideal candidate lives and breathes social media trends, understands audience behavior, and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness, strengthen community engagement, support marketing campaigns, and use performance insights to improve results across platforms.

Essential Duties & Responsibilities

• Create, schedule, and publish original, authentic content across social platforms, including LinkedIn, Instagram, Facebook, YouTube, and other emerging channels.
• Maintain a consistent brand voice while tailoring copy, visuals, and formats for each platform.
• Write engaging copy, shoot or edit short‑form videos, designing basic graphics.
• Create and manage social media calendars that align with campaigns, events, product launches, and broader marketing priorities. This includes mapping out content calendars weeks or months in advance.
• Monitor audience conversations, platform updates, algorithm changes, emerging content formats, viral trends, and competitive activity to drive timely engagement and relevant content strategies.
• Track social media performance using analytics tools and prepare regular reports with insights, trends, and recommendations.
• Analyze organic and paid social performance, prepare reports, and recommend optimizations to improve engagement, audience growth, lead generation, and brand visibility.
• Collaborate with marketing, creative, sales, communications, and customer‑facing teams to support integrated campaigns.
• Assist with tracking influencer activations, securing creator deliverables, and managing user‑generated content workflows.
• Track emerging internet culture, viral audio trends, and changing platform algorithms to keep content highly relevant.
• Help protect brand reputation by following social media guidelines, escalation processes, and approval workflows.

Education

Bachelor’s degree in marketing, communications, journalism, public relations, or a related field, or equivalent practical experience.

Skills

• Experience: 1–3 years of hands‑on, dedicated social media management experience, including creating, publishing, and optimizing content for B2C and/or B2B brands within an agency, in‑house marketing team, or professional freelance portfolio.
• Proficiency with Canva, Adobe Creative Cloud, CapCut, or similar design and video editing tools.
• Familiarity with collaborative Content Management Systems such as Canto and digital layout tools like Figma is a plus.
• Solid understanding of design principles: typography, color theory, layout, composition, visual hierarchy, production standards, and aligning designs with brand strategy.
• Knowledge of branding, visual design principles, accessibility standards, and social platform content specifications.
• Creative thinker with strong problem‑solving skills and the ability to develop unique, authentic, and engaging content concepts.
• Comfort using AI‑assisted tools responsibly for brainstorming, drafting, editing, and workflow efficiency.
• Excellent written and verbal communication skills, including copywriting, editing, proofreading, presentation, and stakeholder collaboration.
• Understanding of accessibility best practices and inclusive design principles.
• Experience with motion graphics, short‑form video editing, animation, photography, or multimedia production.
• Project management skills and the ability to meet deadlines.

Requirements

• Hands on, proven experience in content creation with a strong and diverse portfolio demonstrating and showcasing clean typography, strong layout skills, creative, innovative, and real‑world examples across both print and digital platforms.
• On‑Site role requiring presence at Corporate HQ (Leawood, Kansas).
• Ability and willingness to travel up to 50% of the time in support of strategic business initiatives, including overnight and multi‑day travel for industry conferences, licensee and partner engagement, content creation, product launches, influencer activations, and key corporate events.
• Valid driver’s license and acceptable Motor Vehicle Report (MVR).
• Following receipt of a conditional offer of employment, candidates will be required to complete additional job‑related screening processes as permitted or required by applicable law.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to communicate clearly in person, by phone, and through digital collaboration tools.
• Ability to occasionally lift or move marketing materials, printed collateral, event supplies, or equipment up to 30 pounds.
• Ability to review visual details on screens and printed proofs with close attention to accuracy.

Equal Opportunity Employer

We’re an equal opportunity employer. All applicants will be considered for employment without attention to their membership in any protected class.

We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class.

If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [e-mail], and please be sure to include the title and location of the position for which you are applying.

Company Culture & About Wilbert

Welcome to the biggest small business you’ll ever find. Part of Berkshire Hathaway, Marmon is a global industrial organization made of 11 industry groups with 30K employees and $12 billion in annual revenue. As leaders in their respective industries, our 120+ companies thrive on an independent mindset and entrepreneurial spirit. At the same time, they benefit from being part of our industry groups—where they’re able to tap into the expertise and insights of other Marmon companies. While we’re all unique, we all share a common commitment to doing things that matter, leading at every level, and winning a better way. When you work at Marmon, you’re advancing our everyday world and beyond. Our engineering solutions help millions around the world stay connected, healthy, and safe. Wherever you’re at in your career, our people and resources will help you go further. As you grow your skills, you can also move up and around our 120+ companies. Work at a place you can stand behind. We show up to win every day, uphold the highest ethical standards, and always look to put each other in the best position to win.