Social Media & Digital Communications Coordinator

The University of New Mexico; Albuquerque, Northern (NM, KY); Hybrid; USD 20,000 - 29,000; Part time

Job summary

The University of New Mexico's STEM is Child's Play - AI Living Lab seeks a Social Media & Digital Communications Coordinator. This off-campus work-study role pays $18.00 hourly and supports storytelling across social channels, photography, video, and digital content.

You'll document programs, events, and community impact, create content, maintain branding, and engage audiences while collaborating with the Executive Director and program staff. Must have a Work-Study award and be enrolled at UNM.

Qualifications

• Experience managing social media for nonprofit, school, or community org.
• Strong photography and video skills.
• Experience creating short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Cloud, or similar tools.
• Strong writing and editing skills.
• Understanding of social media trends and audience engagement.
• Creative, dependable, and able to work independently.
• Interest in STEM, education, science, technology, agriculture, or community development is strongly preferred.

Responsibilities

• Manage the organization's social media across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Create and maintain a monthly social media content calendar.
• Photograph and record video of programs, workshops, students, events, and community activities.
• Produce short-form videos, Reels, Stories, and YouTube Shorts.
• Write engaging captions, educational posts, and promotional content.
• Promote upcoming classes, workshops, events, water-testing services, STEM programs, and community activities.
• Develop content that demonstrates impact and tells stories about students and the community.
• Maintain consistent branding and messaging across social media platforms.
• Monitor comments, messages, and community engagement.
• Identify opportunities to increase audience reach and participation.
• Track basic social media analytics and report on engagement, reach, follower growth, and content performance.
• Assist with promotion of media appearances, news coverage, grants, partnerships, and special events.
• Maintain an organized digital library of photographs and video.
• Obtain appropriate permissions/releases before publishing identifiable images or video of children and program participants.
• Work with the Executive Director and program staff to identify stories and activities to promote.
• Assist with flyers, digital advertisements, newsletters, and other promotional materials as needed.

Skills

Social media management

Photography

Video creation

Short-form video

Writing & editing

Trend awareness

Independent work

STEM interest

Education

UNM degree-seeking enrollment

Tools

Canva

CapCut

Adobe Creative Cloud

Job description

Student Advanced Level

Requisition ID: req37619

Working Title: Social Media & Digital Communications Coordinator

Pay: $18.00 Hourly

Campus: Main - Albuquerque, NM

Department: Off Campus Work Study (454F)

Employment Type: Student Employment

Student Type: Work-Study

Status: Non-Exempt

For Best Consideration Date: 8/27/2026

Organization: STEM is Child's Play - AI Living Lab

Location: AI Living Lab

An Off-Campus Work-Study position - MUST have a Work-Study Award

Position Summary

The Social Media & DigitalCommunications Coordinator is responsible for telling the story of STEM isChild’s Play and the AI Living Lab through social media, photography, video,digital content, and community engagement. This position will document theorganization's programs, students, experiments, hydroponics, aquaponics,water-testing laboratory, events, and community impact.

This is a hands-on position. Thesuccessful candidate must be able to create content—not simply schedule posts.

Key Responsibilities

• Manage the organization's social media presence acrossplatforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Create and maintain a monthly social media contentcalendar.
• Photograph and record video of programs, workshops,students, experiments, plants, animals, events, and community activities.
• Produce short-form videos, Reels, Stories, and YouTubeShorts.
• Write engaging captions, announcements, educationalposts, and promotional content.
• Promote upcoming classes, workshops, events,water-testing services, STEM programs, and community activities.
• Develop content that demonstrates the organization'simpact and tells compelling stories about students and the community.
• Maintain consistent branding and messaging acrosssocial media platforms.
• Monitor comments, messages, and community engagement.
• Identify opportunities to increase audience reach and participation.
• Track basic social media analytics and report onengagement, reach, follower growth, and content performance.
• Assist with promotion of media appearances, newscoverage, grants, partnerships, and special events.
• Maintain an organized digital library of photographsand video.
• Obtain appropriate permissions/releases beforepublishing identifiable images or video of children and programparticipants.
• Work with the Executive Director and program staff toidentify stories and activities that should be promoted.
• Assist with flyers, digital advertisements,newsletters, and other promotional materials as needed.

Enrolled in a degree seeking program at UNM, Enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress.

Preferred Qualifications

• Experience managing social media for a nonprofit,school, business, community organization, or similar organization.
• Strong photography and video skills.
• Experience creating short-form video content.
• Familiarity with Canva, CapCut, Adobe Creative Cloud,or comparable content-creation tools.
• Strong writing and editing skills.
• Understanding of social media trends and audienceengagement.
• Creative, dependable, and able to work independently.
• Interest in STEM, education, science, technology,agriculture, or community development is strongly preferred.

Performance Expectations

The coordinator should consistently produce original, high-quality content andmaintain an active online presence. Success will be measured by consistency ofposting, quality of content, audience engagement, reach, follower growth, eventpromotion, and the organization's overall digital visibility.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisionswithout regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or anyother protected class.