Social Media Specialist

Witt/Kieffer; Houston (TX); Hybrid; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a passionate Social Media Specialist to elevate brand presence across multiple platforms. In this dynamic role, you will develop and implement innovative social media strategies to enhance audience engagement and brand awareness. Collaborating with cross-functional teams, you will create compelling content while analyzing performance metrics to drive actionable insights. This is an exciting opportunity to contribute to a growing brand in the hydration beverage sector, where your creativity and expertise will be valued and recognized. Join a team that celebrates achievements and fosters a culture of excellence.

Qualifications

• 3+ years of experience in social media management or digital marketing.
• Proficient in Adobe Design Suite and social media tools.

Responsibilities

• Develop and manage social media calendars for various platforms.
• Craft engaging content and analyze performance metrics.

Skills

Social Media Management

Content Creation

Audience Engagement

Analytics and Metrics Tracking

Communication Skills

Time Management

Creative Thinking

Education

Bachelor's degree in Marketing

Equivalent work experience

Tools

Canva

Adobe Creative Suite

Social Media Monitoring Tools

Job description

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Category: Marketing

Description

Overview
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary
The Social Media Specialist will be responsible for planning, implementing, managing, and monitoring Electrolit's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You'll play a critical role in shaping how Electrolit communicates with audiences across various platforms while staying ahead of social media trends.

Location/Region: Houston, TX (Hybrid)

Principal Duties

1. Develop, manage, schedule, and optimize social media calendars for platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, and emerging channels.
2. Craft engaging content (posts, stories, videos, etc.) that aligns with brand voice and objectives.
3. Monitor audience engagement, respond to comments/messages, and foster community growth.
4. Analyze and track social media performance metrics (e.g., engagement, reach, impressions) and provide actionable insights.
5. Organize content in our Digital Asset Management platform.
6. Collaborate with internal teams and external teams (design, marketing, PR, freelancers) to integrate social media efforts into broader campaigns.
7. Identify and collaborate with influencers or brand ambassadors for partnership opportunities.
8. Implement and manage paid and boosted campaigns across social channels, including audience targeting and A/B testing.
9. Travel as required to support on-site content creation, attend events, collaborate with teams, or represent the brand at industry-related activities.
10. Perform other duties as assigned.

Knowledge, Skills and Abilities

1. In-depth understanding of major social media platforms, including Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and emerging channels.
2. Knowledge of social media trends, best practices, and algorithms.
3. Understanding of content marketing principles, brand positioning, and audience segmentation.
4. Basic knowledge of paid social media advertising, including campaign creation, optimization, and reporting.
5. Exceptional written and verbal communication skills, including the ability to craft compelling copy and captions.
6. Strong interpersonal and teamwork skills to work effectively with cross-functional teams.
7. Strong time management, organizational, and problem-solving skills with attention to detail, the ability to take initiative, work independently on multiple projects, and consistently meet deadlines.
8. Ability to think creatively and generate innovative content ideas.
9. Experience creating content and graphics for social media using Canva and Adobe Creative Suite.
10. Proven record with social media monitoring and management tools for publishing, reporting, and social listening.

Qualifications

1. Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
2. 3+ years of professional experience in social media management or digital marketing.
3. Proven track record of developing and executing successful social media campaigns.
4. Experience in the beverage, CPG, or agency experience is a plus.
5. Proficient in Adobe Design Suite.

Other Requirements

1. Able and willing to travel (Travel up to 30%).
2. Must be able to lift 25 pounds at times.
3. Must be legally authorized to work in the USA.
4. Fluent in English, Spanish is a plus.

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.

Position Requirements

Full-Time/Part-Time: Full-Time

Travel Requirements:

Position: Social Media Specialist

Exempt/Non-Exempt: Exempt

Open Date: 2/14/2025

Location: Field

About the Organization: CAB Enterprises, Inc., is the exclusive distributor for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit Sales in the United States.

This position is currently accepting applications.