Social Media Specialist

Montage Marketing Group; Bethesda (MD); Remote; USD 34.000 - 41.000; Teilzeit

Zusammenfassung

Montage Marketing Group is seeking an experienced social media professional to design and execute campaigns for external clients and internal initiatives. The role emphasizes research, audience targeting, and collaborative content creation with designers and copywriters.

The ideal candidate has 3+ years of experience, platform proficiency across X/Twitter, Facebook, Instagram, and more, and strong writing and storytelling skills.

Qualifikationen

• 3+ years of professional experience developing and executing social media campaigns.
• Expertise across social media platforms, including X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok.
• Strong working knowledge of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.
• Excellent organizational skills and ability to manage multiple assignments and deadlines.
• Demonstrated creativity and interest in developing video or digital content for social media platforms.
• Excellent writing, editing, and storytelling skills.
• Professional judgement when representing an organization publicly on social media.
• Background in public health communications, graphic design, or similar.

Aufgaben

• Design, develop, and execute external client campaigns and internal agency initiatives.
• Synthesize complex health concepts into compelling social media content.
• Lead audience segmentation and targeting strategies.
• Create campaign timelines, calendars, and schedules.
• Develop content across platforms with creatives to align messaging.
• Collaborate with designers and copywriters to refine visuals and copy.
• Develop storytelling concepts tailored to target audiences.
• Ensure content adheres to client branding and accessibility standards.
• Track engagement metrics and guide data-driven campaign adaptations.

Kenntnisse

Campaign planning

Platform expertise

Content creation

Video content

Storytelling

Public health comms

Writing & editing

Professional judgement

Ausbildung

Bachelor's degree in communications, journalism, marketing, public relations, or similar field

Jobbeschreibung

Montage Marketing Group is seeking an experienced marketing, public relations, or communications professional to develop and execute social media strategies for our award-winning agency. This opportunity will allow you to leverage your creativity, innovation, and conceptual thinking to deliver high-impact social media campaigns for both external clients and internal agency initiatives.

This is a part-time, non-exempt position working a remote schedule from your home office. Occasional travel to the Rockville, Maryland office or client site may be required. The anticipated hourly rate for this position is $25-$30. Hours and scheduling are flexible, and remote options are available for those residing in: Virginia, Maryland, Washington D.C., Delaware, New York, West Virginia, North Carolina, Texas, Florida, and Arizona.

Position Overview

Campaign Design and Strategy

• Design, develop, and execute a variety of external client-facing campaigns, along with internal agency marketing and outreach initiatives.
• Research, compile, and synthesize complex information and/or technical health concepts into compelling social media campaigns and outreach.
• Lead audience segmentation and targeting approaches, applying a strong understanding of content nuances and end user personas.
• Work alongside project teams to create campaign timelines, calendars, and schedules.

Content Creation

• Demonstrate knowledge across a variety of social media platforms to deliver impactful and engaging content focused on project or client outcomes.
• Partner with graphic designers and copywriters to ideate, develop, refine, and perfect content messaging and visuals.
• Co-create impactful storytelling concepts and ideas through the lens of intended target audiences.
• Apply prescribed client branding standards and accessibility requirements across all content collateral.
• Explore and recommend innovative and captivating mediums, selecting and deploying the methods that generate the highest impact.
• Coordinate with data analysts to track key engagement metrics. Oversee the development of data-driven campaign adaptations.

Required Qualifications

• 3+ years of professional experience developing and executing social media campaigns.
• Expertise across social media platforms, including X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok.
• Strong working knowledge of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.
• Excellent organizational skills and ability to manage multiple assignments and deadlines.
• Demonstrated creativity and interest in developing video or digital content for social media platforms.
• Excellent writing, editing, and storytelling skills.
• Professional judgement when representing an organization publicly on social media.
• Background in public health communications, graphic design, or similar.

Preferred Qualifications

• Bachelor's degree in communications, journalism, marketing, public relations, or similar field.
• Located within a commutable distance to offices in Rockville, MD.
• Experience supporting federal, state, or local government clients.
• Background in technology, environment, or transportation industries.

About Montage Marketing Group

Montage Marketing Group is an award-winning marketing firm focused on making connections and making a difference. Our people are innovators and co-creators, visionaries, and hard-working change makers. Our purpose is to make connections with people, to get them to stop and think, to feel and act. Proven experts in engagement, outreach, communication, event planning, and experiential design, we're a third party-certified woman business enterprise, and a member of the US Small Business Administration's 8(a) program.

Why Montage?

Because we're a caring team of collaborative creatives people who care as deeply about each other as we do about our work. We know that true teamwork happens only when each person's voice is valued, each one's contribution is celebrated, and success is always shared. We encourage each team member to realize their full potential. And we invite people to make our agency their pathway to fulfillment.

Montage Marketing Group is an E-Verify company and a Drug-Free Workplace.