Social Media & PR Manager

ADP, Inc.; New York (NY); Hybrid; USD 61,000 - 74,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

Brooklyn Law School is seeking a Social Media & PR Manager to shape the School’s public image, manage social channels, and support media relations. You will work with departments to highlight achievements to students, alumni, donors, and the press in a fast-paced environment.

Reporting to the Associate Director of Content & Strategy, this full-time role offers a hybrid schedule and a comprehensive benefits package.

Qualifications

• Three or more years of experience in social media management, content creation, and/or public relations.
• Proven success creating and implementing social media campaigns and strategies.
• Strong writing and editing skills with a portfolio of social media and/or PR work.
• Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools.
• Experience using Meltwater or comparable media intelligence/social listening tools.
• Excellent organizational, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
• Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs.

Responsibilities

• Develop and implement the Law School’s social media strategy across platforms (Instagram, LinkedIn, X, Facebook etc.).
• Write, edit, and publish engaging content reflecting the School’s voice and mission.
• Monitor and analyze social media performance; report findings and recommend growth strategies.
• Stay updated on trends and opportunities for institutional storytelling.
• Pitch faculty experts to secure media opportunities and provide expert commentary.
• Draft press releases, media advisories, and statements for media relations.
• Coordinate interviews with faculty experts and administrators as needed.
• Track brand reputation and evaluate campaign effectiveness using Meltwater.
• Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to align messaging.
• Monitor news/social trends for proactive storytelling.

Skills

Social media management

Content creation

Public relations

Writing/editing

Hootsuite

Analytics

Meltwater

Adobe Creative Suite

Canva

Tools

Meltwater

Adobe Creative Suite

Canva

Hootsuite

Job description

Social Media & PR Manager

Staff Brooklyn, NY, US

Salary Range: $67,500.00 To $67,500.00 Annually

POSITION: Social Media & PR Manager
REPORTS TO: Assistant Director of Content & Strategy
STATUS: Full-time, Exempt
RANGE:$67,500

Founded in 1901, Brooklyn Law School is a distinguished, independent law school located in Downtown Brooklyn, New York. The Law School is searching for a Social Media & PR Manager to join our team. The Law School’s size, vibrant employee and student population, and commitment to training the next generation of lawyers and promoting social justice, will offer a candidate the opportunity to develop and diversify practical skills and participate firsthand in operating a successful educational institution.

Reporting to the Associate Director of Content & Strategy, the Social Media & PR Manager will play a vital role in shaping the Law School’s reputation and public image. The role is primarily responsible for managing the Law School’s social media channels—developing content, campaigns, and engagement strategies—while also supporting media relations and reputation management efforts. This position will help ensure that Brooklyn Law School’s voice is consistent, engaging, and aligned with institutional priorities across all platforms.

The Social Media & PR Manager will work closely with administrative departments, faculty, and student organizations to highlight the School’s achievements and activities to prospective students, alumni, donors, the press, and the public.

Brooklyn Law School has an excellent benefits package that includes sick, personal and vacation paid time off, a generous retirement plan, dependent tuition scholarship from Pre‑K through undergraduate college, and additional summer Friday PTO.

Responsibilities include

• Develop and implement the Law School’s social media strategy, including content calendars, campaigns, and engagement practices across platforms such as Instagram, LinkedIn, X, Facebook, and emerging channels.
• Write, edit, and publish engaging content (posts, graphics, videos, stories, and reels) that reflects the voice and mission of the School.
• Monitor, analyze, and report on social media performance using analytics tools; recommend strategies for growth and increased engagement.
• Stay up to date on trends, features, and best practices in social media; advise on new opportunities for institutional storytelling.
• Proactively pitch faculty experts to secure media opportunities where they can offer expert commentary on legal, social, and policy issues.
• Support media relations efforts by drafting press releases, media advisories, and statements.
• Serve as a point of contact for media inquiries and coordinate interviews with faculty experts and administrators as needed.
• Closely track brand reputation, analyze trends, distribute press releases, and evaluate the effectiveness of campaigns using Meltwater, the School’s media intelligence, social media management, and social listening platform.
• Collaborate with Communications, Events, Admissions, Advancement, and Alumni Relations to ensure alignment of messaging and maximize visibility.
• Monitor news and social trends to identify opportunities for proactive storytelling and thought leadership.

Required

• Three or more years of relevant experience in social media management, content creation, and/or public relations.
• Demonstrated success creating and implementing social media campaigns and strategies.
• Strong writing and editing skills with a portfolio of social media and/or PR work.
• Familiarity with social media management platforms (e.g., Hootsuite, Sprout, or similar) and analytics tools.
• Experience using Meltwater or comparable media intelligence/social listening tools.
• Excellent organizational, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines.
• Must thrive in a fast-paced environment and balance proactive planning with responsive communications needs.

Preferred

• Experience working in higher education.
• Familiarity with Adobe Creative Suite, Canva, or similar design tools for creating social media content.
• Background in marketing, communications, journalism, or a related field.
• Established media contacts, particularly in the New York City region.
• Professional or lived NYC experience.
• This position is eligible for a hybrid schedule, requiring a minimum in-office presence of four (4) days per week during the academic year when classes are in session and during exam periods. During the summer and academic breaks, when classes are not in session and exams are not being administered, a minimum of three (3) days per week of in-office presence is required.

Affirmative Action/EEO statement

It is the policy of Brooklyn Law School to be impartial in the treatment of all employees and applicants for employment without unlawful discrimination as to race, creed, religion, color, natural origin, citizenship status, gender, age, veteran status, disability, marital status, union affiliation, political affiliation, sexual orientation or preferences, or any other legally protected status.