Social Media Marketing Specialist — Part-Time

Zocalo Recruiting; Houston (TX); On-site; USD 40,000 - 70,000; Full time

Job summary

Gilder Search Group in Houston is seeking an experienced Social Media Marketing Specialist to grow our brand, craft engaging content, and manage our presence on LinkedIn, Instagram, Facebook, TikTok, and more. This is a local Houston-area role focused on turning ideas into content that captures attention and drives engagement.

You will create short-form videos and graphics, develop a posting calendar, monitor performance, and collaborate with leadership on messaging and campaigns.

Qualifications

• 3+ years of professional social media marketing experience.
• Must be local to the Houston area.
• Strong content creation and copywriting skills.
• Experience managing business social media accounts.
• Comfortable creating short-form video and visual content.
• Working knowledge of social media analytics and performance metrics.
• Able to work independently and take ownership of projects.

Responsibilities

• Create and manage social media content across LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms.
• Develop short-form videos, graphics, posts, and promotional content.
• Build and maintain a consistent posting calendar.
• Grow followers, engagement, and brand awareness.
• Monitor performance and identify what content is working.
• Stay current on social media trends and platform changes.
• Help develop and execute social media campaigns.
• Work directly with leadership on messaging, promotions, and new ideas.

Skills

Social media marketing

Content creation

Copywriting

Analytics

Independent work

Tools

Canva

Adobe Creative Suite

CapCut

Job description

We're looking for an experienced Social Media Marketing Specialist to help grow our brand, create engaging content, and manage our presence across social media platforms.

This is a local Houston-area position for someone who understands how to turn ideas into content that gets attention and drives engagement.

Responsibilities

• Create and manage social media content across LinkedIn, Instagram, Facebook, TikTok, and other relevant platforms

• Develop short-form videos, graphics, posts, and promotional content

• Build and maintain a consistent posting calendar

• Grow followers, engagement, and brand awareness

• Monitor performance and identify what content is working

• Stay current on social media trends and platform changes

• Help develop and execute social media campaigns

• Work directly with leadership on messaging, promotions, and new ideas

Requirements

• 3+ years of professional social media marketing experience

• Must be local to the Houston area

• Strong content creation and copywriting skills

• Experience managing business social media accounts

• Comfortable creating short-form video and visual content

• Working knowledge of social media analytics and performance metrics

• Able to work independently and take ownership of projects

Nice to Have

• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools

• Experience with paid social advertising

• Experience marketing a small business or growing brand

• Photography or video editing experience