Social Media Manager & Content Creator

Berg Hospitality Group; Houston (TX); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Berg Hospitality Group is seeking a Creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media for multiple restaurant and hospitality brands in the Houston area. Travel to events and shoots is required and you will report to the SVP of Marketing.

You will lead the full social media process from planning and production to publishing, engagement, reporting, and optimization, managing calendars, briefs, and asset libraries across Instagram,

Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field, or equivalent experience.

Responsibilities

• Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
• Create content strategies tailored to each concept’s distinct brand voice and visual identity
• Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
• Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
• Produce platform-specific reels, stories, carousels, graphics and written posts
• Write concise, compelling copy tailored to each brand and platform
• Coordinate professional photography and videography, including creative briefs and shot lists
• Maintain an organized library of photography, video, and brand assets
• Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
• Provide live social media coverage for select events and activations
• Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
• Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
• Monitor trends and test new formats, creative approaches and publishing strategies
• Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
• Use performance insights to continually refine content strategies
• Support paid social media campaigns and budget management, with guidance

Skills

Social media management

Content creation

Digital marketing

Copywriting

Video editing

Photography

Brand voice

Analytics

Team collaboration

Education

Bachelor’s degree or equivalent experience

Tools

CapCut

Edits

Lightroom

Canva

Adobe Creative Suite

Job description

Description

Berg Hospitality Group is seeking a creative, highly organized Social Media Manager & Content Creator to oversee content and day-to-day social media management for multiple restaurant and hospitality brands.

Reporting to the SVP of Marketing, this role will manage the full social media process-from planning and production to publishing, engagement, and reporting.

This Houston-based position requires reliable transportation and regular travel to restaurant locations, events, and photo shoots.

Responsibilities

• Develop and manage monthly content calendars aligned with company priorities, promotions, events, and seasonal campaigns
• Create content strategies tailored to each concept’s distinct brand voice and visual identity
• Collaborate with Marketing, Operations, Culinary, Private Events and restaurant teams to identify content opportunities
• Capture and edit photography, short-form video, interviews, testimonials, and behind-the-scenes content featuring food, beverages, interiors, team members, events, and guest experiences
• Produce platform-specific reels, stories, carousels, graphics and written posts
• Write concise, compelling copy tailored to each brand and platform
• Coordinate professional photography and videography, including creative briefs and shot lists
• Maintain an organized library of photography, video, and brand assets
• Schedule and publish content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms
• Provide live social media coverage for select events and activations
• Monitor and respond to comments, messages, tags and guest inquiries in a timely, professional and on-brand manner
• Engage with followers, partners, influencers and community accounts to strengthen relationships and expand reach
• Monitor trends and test new formats, creative approaches and publishing strategies
• Track growth, engagement, reach, traffic and campaign results and provide concise monthly reports
• Use performance insights to continually refine content strategies
• Support paid social media campaigns and budget management, with guidance

Requirements

Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field, or equivalent experience
• Two or more years of experience in social media management, content creation, or digital marketing
• Portfolio demonstrating strong short-form video, photography, editing, and storytelling skills
• Experience managing Instagram, Facebook, TikTok and LinkedIn
• Strong understanding of social media trends, analytics, and best practices
• Proficiency with tools such as CapCut, Edits, Lightroom, Canva, or Adobe Creative Suite
• Excellent copywriting, communication, and organizational skills
• Ability to create distinct content for multiple brands while managing competing deadlines
• Friendly, professional, and collaborative approach
• Must live in the Houston area and have reliable transportation
• Availability to occasionally work nights and weekends for events or timely coverage