Social Media Marketing Specialist

Zoe Financial; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Breakfast Tuesdays

Lunch Fridays

Gym benefits

Commuting benefits

Job summary

Zoe is seeking a Social Media and Email Marketing Specialist in New York, NY to own Zoe's social and email programs. You will partner with content creators, manage a calendar, and turn data into insights that drive engagement and conversions.

You bring 1–2 years of digital marketing experience, strong writing, and hands-on experience with at least one major platform. Familiarity with HubSpot or a similar email tool and a bias for action are essential. This is an in-office role in New York.

Qualifications

• 1–2 years of experience in social media, email marketing, or digital marketing.
• A track record of growing audiences or improving campaign results through own work.
• Strong writing skills with a keen sense of brand voice.
• Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube).

Responsibilities

• Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Build and maintain a content calendar that supports campaigns and key announcements.
• Engage the community daily: respond to comments, DMs, and start real conversations.
• Own Zoe's email marketing strategy inside HubSpot and write newsletters that readers want.

Skills

Social media marketing

Email marketing

Content writing

Data interpretation

Bias for action

Tools

HubSpot

Mailchimp

Klaviyo

Instagram

LinkedIn

TikTok

YouTube

Job description

Zoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. Zoe has raised a total of $45M in venture capital and is backed by Sageview Capital and the Opportunity Fund. In addition, former and current operators from JP Morgan, BlackRock, Charles Schwab, Uber, and DoorDash are part of the cap table.

We have a strong leadership team with over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest. We offer the excitement of a rapidly growing company with the stability of a tenured leadership team and board. We have offices in New York and Bogota, Colombia.

We move fast. We set the bar high. And we're looking for someone who does too.

About the Role

We are looking for a Social Media and Email Marketing Specialist who cares deeply about results. Not just posting content but building real community and driving real growth. This person owns Zoe's social media presence and email marketing day-to-day. They know how to work with creative partners, write in a brand voice, and turn every send and every post into a lesson that makes the next one better.

Team: Marketing

Location: New York, NY (5 days in office)

Reports to: Head of Marketing

What You'll Own

Social Media

• Run Zoe's social media channels across all active platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok).
• Work closely with external content creation agencies, keeping them on brief, on brand, and on time.
• Build and maintain a content calendar that supports campaigns and key announcements.
• Engage the community every day: respond to comments, answer DMs, and start real conversations with our audience.
• Spot trends fast and turn them into on-brand opportunities for Zoe.
• Track performance weekly, report clearly, and adjust with purpose.

Email Marketing

• Own Zoe's email marketing strategy inside HubSpot
• Write and design newsletters that people actually want to read
• Run experiments constantly (subject lines, send times, formats, segmentation) to improve opens, clicks, and conversions
• Analyze every send, pull the key insights, and use them to make the next one better

What We're Looking For

You are hungry. You do not wait to be told what to do next. You see something that can be better, and you go fix it. You bring energy and attention to detail in equal measure.

You bring:

• 1-2 years of experience in social media, email marketing, or digital marketing
• A track record of growing audiences or improving campaign results through your own work
• Strong writing skills and an instinct for tone and brand voice
• Hands-on experience with at least one major social platform (Instagram, LinkedIn, TikTok, or YouTube)
• Experience with HubSpot or a similar email platform (Mailchimp, Klaviyo, or similar)
• Comfort reading data and turning it into clear takeaways
• A bias for action. You test, learn, and move fast

Nice to Have

• Experience in fintech, personal finance, or consumer brands
• Familiarity with managing agencies or freelancers
• Basic understanding of paid social to complement organic efforts

Why Zoe

• High-growth fintech with real venture backing and a proven product
• A role with real ownership from day one
• Competitive salary & benefits
• A front-row seat to how a fast-growing fintech scales its brand
• Estimated Base Salary Range: $80,000- 100,000 depending on experience, skills, training, certifications, and education.
• Commuting & Gym benefits
• Breakfast provided on Tuesdays, Lunch provided on Fridays
• As an early member of our team, you'll have a rare opportunity to influence the culture of a fast-growing company.