Social Media/ Marketing Manager

Beaman Toyota; Nashville (TN); On-site; USD 64,000 - 86,000; Full time

Job summary

Beaman Toyota in Nashville seeks an experienced Social Media/Marketing Manager to own and execute performance marketing across Google, Meta, TikTok, SEO, and attribution. This hands-on role drives traffic, leads, appointments, and sold units, reporting results with clear dashboards.

You will work directly with dealership leadership to optimize campaigns, test creative, and ensure precise tracking. Automotive experience is a plus, but results-focused marketers will thrive in this fast-paced

Qualifications

• 3+ years managing high-spend paid search and paid social budgets.
• Strong Google Ads experience (Search + PMax).
• Strong Meta Ads experience (lead + traffic + retargeting).
• Working knowledge of GA4, Google Tag Manager, and attribution.

Responsibilities

• Own daily performance across Google Ads, Meta Ads, and TikTok.
• Build, manage, and optimize paid search and paid social campaigns.
• Control budget pacing, bid strategy, and campaign structure.
• Manage Performance Max and inventory-based advertising strategies.
• Oversee SEO strategy and coordinate execution with web/SEO partners.
• Track and report results weekly and monthly (GA4, GSC, CRM, call tracking).
• Connect marketing performance to showroom traffic, appointments, and sold units.
• Build dashboards that leadership can understand and trust.
• Run creative testing plans (ads, landing pages, offers).
• Ensure accurate tracking: pixels, conversions, call tracking, UTMs.
• Work closely with the sales team and leadership to support monthly volume goals.

Skills

Paid search management

Paid social management

Data-driven decision making

Campaign optimization

Tools

GA4

Google Tag Manager

UTM tracking

Job description

Beaman Toyota, a Hudson Automotive Group dealership in the Nashville, Tennessee market is seeking a Social Media/ Marketing Manager to own and execute performance marketing across Google, Meta (Facebook/Instagram), TikTok, SEO, and lead attribution. This role is for a hands-on operator — not a coordinator. You will work directly with dealership leadership and the internal marketing team to drive measurable results: traffic, leads, appointments, and sold units. If you're an experienced Digital Marketing Manager professional looking to join a top-performing operation, it’s time to shift your career into gear with Beaman Toyota!Job Title: Social Media/Marketing Manager (Automotive) – High Volume Import Dealership (Nashville)Compensation: $75,000Location: Nashville, TN (On-site)Job Type: Full-time, 9 am- 6pm, Monday- FridayResponsibilitiesOwn daily performance across Google Ads, Meta Ads, and TikTokBuild, manage, and optimize paid search and paid social campaignsControl budget pacing, bid strategy, and campaign structureManage Performance Max and inventory-based advertising strategiesOversee SEO strategy and coordinate execution with web/SEO partnersTrack and report results weekly and monthly (GA4, GSC, CRM, call tracking)Connect marketing performance to showroom traffic, appointments, and sold unitsBuild dashboards that leadership can understand and trustRun creative testing plans (ads, landing pages, offers)Ensure accurate tracking: pixels, conversions, call tracking, UTMsWork closely with the sales team and leadership to support monthly volume goalsRequirements3+ years managing paid search and paid social budgets (high spend experience preferred)Strong Google Ads experience (Search + PMax)Strong Meta Ads experience (lead + traffic + retargeting)Working knowledge of GA4, Google Tag Manager, and attributionAbility to report performance in business outcomes (not vanity metrics)Comfortable working in a fast-paced dealership environmentAutomotive experience preferred (but not required for the right performer)What Success Looks LikeIncreased qualified website trafficHigher lead-to-appointment and appointment-to-show performanceLower cost per sold unitBetter campaign transparency and reportingFaster creative iteration and better offer performanceCompensationCompetitive base salary + performance bonus tied to resultsPaid Time Off: Full-time employees can accrue up to 10 PTO days per year.Medical, Dental, Vision, and Life Insurance401k programEmployee discounts on vehicles & servicesApply today if you want full ownership and the ability to drive real outcomes.We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.